If you’re having trouble finding qualified job candidates for your small business, you’re not alone. According to a survey by the U.S. Chamber of Commerce and MetLife, 55 percent of small business owners are focusing more time and money on training existing employees because they can’t find qualified workers to hire. Eight in 10 are working longer or handling more duties to fill the void and 61 percent have asked existing employees to work more hours.
Finding qualified job candidates starts with where you search. Here are the best places to find employees for your small business.
Online job boards
The secret to successfully listing jobs online is to choose the right job boards for your needs. If you want a high volume of candidates, Indeed.comis the best known and most popular job search site, and also lets you list jobs for free. Because of the volume of postings, however, your job might get lost so you’ll probably want to spend the money to promote your listing as a Sponsored job. You only pay per click, which helps keep this cost manageable.
GlassDoor and ZipRecruiter are also very popular mass job sites; however, they charge to post jobs. On both sites, you can choose a Standard plan where your job appears on the website, or a Premium plan where your jobs are included on job alert emails sent to jobseekers.
For a small business that doesn’t want hundreds of resumes, niche job boards can be a better option. Targeted to specific industries, they can deliver more focused results. Popular niche job boards include:
Outside the box (and around the world)
If you can’t find the talent you need in your community, look farther afield. Many jobs can be done remotely. You’ll have access to a much wider range of talent if you expand your job candidate search nationwide or even worldwide. Use We Work Remotely, FlexJobs, JustRemote,and Outsourcely to post remote jobs.
On social media
Sometimes the best candidates aren’t on job boards because they’re not actively seeking a job. Use social media to reach these “passive” job candidates. On LinkedIn, keep your eye out for people who might fit your needs, or use keywords related to the skills you need to find potential candidates. LinkedIn Recruiter Lite, designed for companies that hire only occasionally, lets you accessup to third-degree connections and gives you 30 free pieces of InMail per month to contact candidates. Another tactic is to post jobs on your Facebook Business Page, then use paid promotion on Facebook to boost their visibility to potential candidates.
Looking for recent college graduates or entry-level employees? Contacting local colleges, high schools and trade/vocational schools is often a good way to find enthusiastic employees with up-to-the-moment skills. For example, if you’re looking for a marketing person, contact a local college with a strong marketing program.
Seeking job candidates in networking groups you belong to is a no-brainer, but why stop there? Find networking groups targeted to the role you want to fill (such as graphic designers or real estate agents) and see if any of their members are looking for a job.
Promoting from within is a smart strategy for building employee loyalty. However, if you don’t have the necessary talent in-house, enlist your employees as recruiters. Have them spread the word that you’re looking to hire and offer a bonus for anyone who recommends a candidate that makes it through your probationary period.
Finding new hires isn’t easy—but by trying the routes above, you can boost your chances of discovering the perfect employee for your business.
Read more about finding and retaining employees
- Why Do Millennial Employees Job Hop? Can You Keep Yours from Leaving? By Rieva Lesonsky
- Why Businesses Should Hire Ex-Entrepreneurs by Carol Roth
- Four Steps to find your best employees by Ebong Eka
About Rieva Lesonsky
Rieva Lesonsky is CEO and Co-founder of GrowBiz Media, a custom content and media company focusing on small business and entrepreneurship, and the blog SmallBizDaily.com. A nationally known speaker and authority on entrepreneurship, Rieva has been covering America’s entrepreneurs for more than 30 years. Before co-founding GrowBiz Media, Lesonsky was the long-time Editorial Director of Entrepreneur Magazine. Lesonsky has appeared on hundreds of radio shows and numerous local and national television programs, including the Today Show, Good Morning America, CNN, The Martha Stewart Show and Oprah.
Lesonsky regularly writes about small business for numerous websites and for corporations targeting entrepreneurs. Many organizations have recognized Lesonsky for her tireless devotion to helping entrepreneurs. She served on the Small Business Administration’s National Advisory Council for six years, was honored by the SBA as a Small Business Media Advocate and a Woman in Business Advocate, and received the prestigious Lou Campanelli award from SCORE. She is a long-time member of the Business Journalists Hall of Fame.
Bank of America, N.A. engages with Rieva Lesonsky to provide informational materials for your discussion or review purposes only. Rieva Lesonsky is a registered trademark, used pursuant to license. The third parties within articles are used under license from Rieva Lesonsky. Consult your financial, legal and accounting advisors, as neither Bank of America, its affiliates, nor their employees provide legal, accounting and tax advice.
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