If you’re having trouble finding qualified job candidates for your small business, you’re not alone. According to a survey by the U.S. Chamber of Commerce and MetLife, 55 percent of small business owners are focusing more time and money on training existing employees because they can’t find qualified workers to hire. Eight in 10 are working longer or handling more duties to fill the void and 61 percent have asked existing employees to work more hours.
Finding qualified job candidates starts with where you search. Here are the best places to find employees for your small business.
Online job boards
The secret to successfully listing jobs online is to choose the right job boards for your needs. If you want a high volume of candidates, Indeed.comis the best known and most popular job search site, and also lets you list jobs for free. Because of the volume of postings, however, your job might get lost so you’ll probably want to spend the money to promote your listing as a Sponsored job. You only pay per click, which helps keep this cost manageable.
GlassDoor and ZipRecruiter are also very popular mass job sites; however, they charge to post jobs. On both sites, you can choose a Standard plan where your job appears on the website, or a Premium plan where your jobs are included on job alert emails sent to jobseekers.
For a small business that doesn’t want hundreds of resumes, niche job boards can be a better option. Targeted to specific industries, they can deliver more focused results. Popular niche job boards include:
- For hourly jobs
- For sales jobs: SalesJobs.com, SalesGravy
- For tech/IT jobs:
- For entry-level employees: CollegeRecruiter.com
- For restaurant and hospitality jobs: JobsOnTheMenu.com
- For retail jobs: All Retail Jobs
- For advertising, marketing, and creative jobs: TalentZoo
Outside the box (and around the world)
If you can’t find the talent you need in your community, look farther afield. Many jobs can be done remotely. You’ll have access to a much wider range of talent if you expand your job candidate search nationwide or even worldwide. Use We Work Remotely, FlexJobs, JustRemote,and Outsourcely to post remote jobs.
On social media
Sometimes the best candidates aren’t on job boards because they’re not actively seeking a job. Use social media to reach these “passive” job candidates. On LinkedIn, keep your eye out for people who might fit your needs, or use keywords related to the skills you need to find potential candidates. LinkedIn Recruiter Lite, designed for companies that hire only occasionally, lets you accessup to third-degree connections and gives you 30 free pieces of InMail per month to contact candidates. Another tactic is to post jobs on your Facebook Business Page, then use paid promotion on Facebook to boost their visibility to potential candidates.
Looking for recent college graduates or entry-level employees? Contacting local colleges, high schools and trade/vocational schools is often a good way to find enthusiastic employees with up-to-the-moment skills. For example, if you’re looking for a marketing person, contact a local college with a strong marketing program.
Seeking job candidates in networking groups you belong to is a no-brainer, but why stop there? Find networking groups targeted to the role you want to fill (such as graphic designers or real estate agents) and see if any of their members are looking for a job.
Promoting from within is a smart strategy for building employee loyalty. However, if you don’t have the necessary talent in-house, enlist your employees as recruiters. Have them spread the word that you’re looking to hire and offer a bonus for anyone who recommends a candidate that makes it through your probationary period.
Finding new hires isn’t easy—but by trying the routes above, you can boost your chances of discovering the perfect employee for your business.
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