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A new game has rolled into town and it is the “click to brick” game. Contractors savvy enough to break into the online market or the “click to brick” game will be rewarded with increased sales, customer loyalty, and brand recognition. An online presence is instrumental to getting your name and accomplishments in front of people in a meaningful way.

 

It may be evident, but the construction industry currently lags the larger consumer and business-to-business markets by six to eight years. [1] This is reiterated by the World Economic Forum which states “Compared to many other industries, the construction industry has traditionally been slow at technological development. It has undergone no major disruptive changes.” [2]

 

Successful Web marketing doesn’t end with the existence of a company website. Successful Web marketing also includes the larger web: search engines, content, and advertising. Search Engine Optimization (SEO) is a key component to this keeping in mind that one third of all mobile searches are related to location. Keep it simple and focus on commonly used business directories such as YellowPages, Yelp, Google, etc.

 

Increased sales create a demand to retain talent which the construction industry has a traditionally high turnover rate (21.6% turnover in 2014) [3]. To buck this trend, it would be prudent to establish your business as a “preferred employer” by offering attractive benefits. A Small Business Retirement plan can be an instrumental piece to the benefit puzzle while benefiting both the employer and employee.

 

Small Business Retirement Plan offerings

  1. Small Business 401(k)
  2. SEP IRA
  3. SIMPLE IRA

Contact Merrill for assistance in choosing the correct Small Business Retirement Plan for your business.

 

Merrill, its affiliates, and financial advisors do not provide legal, tax, or accounting advice. You should consult your legal and/or tax advisors before making any financial decisions.

Merrill Lynch, Pierce, Fenner & Smith Incorporated (also referred to as “MLPF&S” or “Merrill”) makes available certain investment products sponsored, managed, distributed or provided by companies that are affiliates of Bank of America Corporation (“BofA Corp.”). MLPF&S is a registered broker-dealer, Member SIPC and a wholly owned subsidiary of BofA Corp.

Banking products are provided by Bank of America, N.A., Member FDIC and a wholly owned subsidiary of BofA Corp.

Investment products:

Are Not FDIC Insured

Are Not Bank Guaranteed

May Lose Value

 

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[1] https://www.constructionbusinessowner.com/marketing/marketing/strengthen-your-web-presence#close-olyticsmodal

[2] http://www3.weforum.org/docs/WEF_Shaping_the_Future_of_Construction_full_report__.pdf

[3] http://www3.weforum.org/docs/WEF_Shaping_the_Future_of_Construction_full_report__.pdf

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