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Welcome to the Business Advantage
Small Business Community

Learn. Share. Thrive.

Running a small business is no easy feat. That’s why we’ve created a forum for small business ideas, insider tips, and the industry knowledge you need to help your small business grow.

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Make Halloween a Treat for Your Small Business
Embrace the autumn boo-ha-ha. Steve Strauss shares how your small business can score a sweet treat by getting customers in your store this Halloween.
Celebrating the Power of Women
Women small business owners are paving the way. This collection of articles highlights how to embrace the unique challenges women face and thrive as small business owners.
Client Spotlight: Cheeky Monkey Home
Holly Johnson launched her small business to help fill kids’ rooms with meaningful and unique items, and a recent expansion into handbags. Learn more about Holly’s growth as a business owner.

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internetmogul
sanders
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americafans, Paul Tripaldi, eazy walkers, ani64ta, schulzcc, eoinoleary, ruthgatlin, sunlightcleaner, and calewz updated avatars:

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internetmogul, sanders, ajovine and 4 others
updated profile information
Paul Tripaldi added the skills business loans, credit cards, and business banking

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antiloch in Business Startups9 months ago (Show more Show less)

Should I create my own website using online software, or seek the help of a professional?

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sanders (to antiloch) 15 hours ago (Show more Show less)

I always prefer to outsource it on freelancer.com. It is less expensive if you do it offshore

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lisamathew411 in Business Startups4 months ago (Show more Show less)

Seo tools to boost your ranking

Updated list of best seo tools for keywords research, website audit, competitor in India. Compare features, price, reviews of seo software. get free demo

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sanders (to lisamathew411) 15 hours ago (Show more Show less)

What do you use to find backlinks? I always have hard time to see backlinks...

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Joel Comm in Business Startups6 months ago (Show more Show less)

Your Wildest Ideas are Your Best Ideas

There’s one fundamental difference between an experienced business owner and an aspiring entrepreneur. An experienced business owner knows the value of an idea. They know an idea is worth…… (Show more Show less)

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sanders 15 hours ago (Show more Show less)

I think good ideas are the ones which bring money. If you have a wild idea but it doesn't bring any cashflow, why is it good? Some ideas that you call "wild" can be good because they are so unusual…

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Chris Brogan in General Business3 days ago (Show more Show less)

Why You Should (Always) Hold Your Customer’s Hand

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chrismarklee 15 hours ago (Show more Show less)

You are completely correct. I inform my customer how far I am on his tax return daily. I double check my work. I want my customer 100 percent happy with me. I, also, want referrals from my customers.…

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sanders in Introduce Yourself15 hours ago (Show more Show less)

Hi there!

Hi everyone! I am an engineer, entrepreneur and a consultant building digital products for startups. Would love to network and talk about startups, small business and technology

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Bank of America SB Team in General Business2 days ago (Show more Show less)

2019 Bank of America Women Business Owner Spotlight with Sharon Miller

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National Cybersecurity Society in Technology11 months ago (Show more Show less)

Business Identity Theft in the U.S: Victim Resources

Victim Resources Do you think your business has been the victim of identity theft? Not sure where to start or what to do? This fact sheet provides some guidance and a list of resources. It is… (Show more Show less)

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emilymorgan 1 day ago (Show more Show less)

Credit freeze can be a really good option to protect your credit from frauds and ID thefts. Although, it is very important to think such a decision over throroughly, as any option has its pros and…

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antiloch in Business Startups 15 hours ago

Should I create my own website using online software, or seek the help of a professional?

My business needs a website that is one of the main sources of value to the customer. It needs to provide information on the product, as well as list the customers involved in the current program using photographs and a short description. I don't have a lot of web design skills. Wondering if I should create a site myself or have a professional do it? Thoughts?

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lisamathew411 in Business Startups 15 hours ago

Seo tools to boost your ranking

Updated list of best seo tools for keywords research, website audit, competitor in India. Compare features, price, reviews of seo software. get free demo

Seo tools to boost your ranking

Updated list of best seo tools for keywords research, website audit, competitor in India. Compare features, price, reviews of seo software. get free demo

in Business Startups Like Show 0 Like (0) • Share

LUCKIEST in Business Startups 4 days ago

Websites

Hello and happy Tuesday! Have you noticed something about the rules for making websites? Mostly there are no rules. It’s your jam. Your story, your message, your archetype. Some people have a home page with a big splashy photo of...

Websites

Hello and happy Tuesday!

Have you noticed something about the rules for making websites?

Mostly there are no rules. It’s your jam. Your story, your message, your archetype.

Some people have a home page with a big splashy photo of themselves and a manicured finger pointing to a lead magnet.

Some show up dressed for a wedding; some wear ripped jeans. Some open with a lead magnet; some feature a killer headline and

no lead magnet; and some don’t have a home page at all. So it’s easier to write your own website, right?

Actually it’s *more* challenging, especially if you’ve got a business to run. You can run with a Wordpress template when you need design.

But you’ve got to write the content for your 4 big pages — home, about, services and contact.

Good copywriting doesn’t start with a template. It starts with you and your story.

Good Luck

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imjennifer in Business Startups 1 week ago

Top 3 app development solutions to startup a taxi app

The market has been witnessing a massive shift from traditional taxi to convenient traveling solutions. The major reason for such a shift includes a rise in smart device sales coupled with next-generation millennials entering the global workforce....

Top 3 app development solutions to startup a taxi app

Revenue in the ride-hailing segment amounts to US$82,437M in 2019
Revenue is expected to grow at an annual rate of 12.8%, resulting in a market volume of US$133,473M by 2023
At 2019, user penetration is 8.1% and by 2023 is expected to hit 10.6%
In global comparison, China generated the most revenue (US$35,589M in 2019)

This has caused a rise in global demand for taxi app development solutions by a huge margin. Have a look at these ready-made solutions in the market.

AppDupe

They are one of the leading app development companies in the market with a strong track record of designing, developing, testing and launching amazing applications in the market. They specialize in developing white label Uber clone script with a special emphasis on infusing cutting-edge features to help cater to global users with ease. They develop Uber-like app for iOS, Android and web and dedicated applications for passengers and drivers. And yes, they develop and deliver powerful admin panels and dispatcher modules to help them monitor the app's functionality seamlessly.

Taxify

They focus on managing drivers, dispatchers, and businesses with an intact taxi booking solution. The ready-made solution was built for entry-level businesses to help them compete with the already existing competitors. It contains many great features, which aids users to book their favorite ride, drivers to list their vehicle and earn revenue, moreover, businesses to streamline their operations.

Infinite Cab

It is developed with a mission to help businesses to cope with the new-age digital transformation. Similar to other software, it minimizes the cost, effort and time needed for a customized mobile app development approach, while helping businesses deploy an Uber-like taxi app easily. With several built-in features, it helps users, drivers and businesses make the best out of their effort.

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nationwide68 in General Business 2 weeks ago

Filing and Paying Estimated Taxes.

As a self-Employed or Small Business Owner you'e required to filing and pay estimated IRS taxes 4 times for a filing year. The due dates for 2019 are April 15, June 15, September 15 , January 15,2020. The penalties and interest charged...

Filing and Paying Estimated Taxes.

As a self-Employed or Small Business Owner you'e required to filing and pay estimated IRS taxes 4 times for a filing year.

The due dates for 2019 are April 15, June 15, September 15 , January 15,2020.

The penalties and interest charged by the IRS for not complying is outrageous.

Failure to file penalties is 5% per month and interest is 1/2 % per month compound.

My suggestion to the Self-Employed is set up a separate checking to used for paying your taxes only.

Each pay check receive, transfer $30 of every $100 to that account, at the end of quarter, you should have

enough money to pay your taxes.

For Small Business Owners, this is little more tricky, Try using your accounting software to fine your monthly profits.

Then transfer $30 for every $100 of profit to your tax checking account.

If you make this one change, you will start keeping more of the money you have earned.

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ambermckinney in General Business 2 weeks ago

Tips for write a great research paper

Today the burden of writing a research paper on the students has increased. Writing a research paper for students is not an easy task. This is a challenging task for them. If you are afraid to write a research paper, then in reality you do not have to fear. This is going to be an easy task for you. In this article we will help you write your research paper.

To write a research paper, you will have to make some steps. These steps are as follows.

A strong thesis

There is reason for writing any article, in the same way there should be a reason for writing a research paper. You need to create a point for the research paper. This can be the point thesis. This thesis statement makes sure that you support the research you are researching to write a research paper. When you start to write a research paper, you need to research the topic of the letter before then. Your thesis statement also proves your research correct.

Like research

The quality and depth of the research done by you is essential for a great research paper. Before writing any research paper, research should be done well. You should read your research well once before writing a research paper. After that, you can start writing your research paper. After researching, you should make a note to write a research paper. After that, start writing a research paper. On the notes you record the page number and list all the sources of the research paper. You keep a list of all the research work. So that you do not lose any paper of your research.

You should research for research paper research. Researching the subject of research paper strengthens your thesis. You should gather enough facts for research. You should do research on the basis of that.

If you struggle while doing research then you do not have to be frustrated. Many editors can help you to solve this problem. You should choose a good title to write a research paper. The title of your letter should be in line with the subject of your letter. This will give the reader more and more information about your letter.

The structure of the letter is important

To make any writing great, its structure should be good. If your writing structure is right then you can write a great writing. The great structure of your writing will make your paper fun to be read. If the subject of your paper is also difficult, then the structure of your paper will be correct, so you will not have difficulty writing the paper. If your paper structure is right then it will be easy to follow your paper.

A great structure for research paper is a logical one. It should start with your thesis and flow naturally. You study some of your favorite letters in the academic literature for the research paper. You can study them so that you can get the knowledge of how their structure is so great.

Before you write the research paper, you should prepare one outline. You should make the words in the correct structure before writing a research paper. This will make you less time to write a research paper and it will be easy to write.

Rewrite

To make any writing great, its rewriting is necessary. Without it, you can not make any writing great. Therefore, to make any writing great, you must rewrite it.

This is the reason that writing a letter from writing before writing any research papers begins to write the research paper after that. This allows them to write a great research paper with ease. If you also want to write a great research paper, then you have to prepare the draft for that, then you should start writing a research paper only. By doing so, the probability of errors in research paper is greatly reduced and your research paper becomes a great research paper.

How to start a research paper

When you have prepared the draft based on your thesis and research paper, you can now start writing your research paper. For this you should first read your draft well once. Based on that, start writing your research paper. If you find some deed in your draft, try to write your research paper by removing them.

Check the facts.

When you are writing a research paper, you must also check your research whether it is in line with your letter or not. You should write your letter at the same time to verify the research before you should proofread it. This also reduces the probability of errors in your letter.

If you learn to follow all these steps and steps, then writing a research paper for you also becomes an easy task. Most students follow these steps to write their research papers. To make a research paper successful, it is necessary to follow these steps. A great research paper cannot be written without following these steps. If you are looking for a service to write a research paper, then take the service of pay for research paper site. This site keeps a team of writers on your face; this site will write the research paper for you easily.

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ritzparker in Business Startups 3 weeks ago

A Perfect Blend of Offline and Online Marketing for Small Businesses

When it comes to small business marketing, most of the small business owners lack in producing innovative marketing ideas for their product branding, promotion, and sales. This happens more with those who have started up recently. There can be...

A Perfect Blend of Offline and Online Marketing for Small Businesses

When it comes to small business marketing, most of the small business owners lack in producing innovative marketing ideas for their product branding, promotion, and sales. This happens more with those who have started up recently. There can be multiple reasons behind this, starting from having a tight marketing budget to a dearth of marketing skills, from employing inept human resources to limiting to one specific marketing channel, and so on. However, whichever is the reason, the results will be substandard.

To tackle this crisis, entrepreneurs must constantly brainstorm full-stack marketing strategies that fit in all aspects of their organization and help them attain their marketing goals. Though, at times, this can be seriously strenuous and challenging even for a seasoned small business owner. To combat these marketing-deadlocks and find out new opportunities, we have made a simple yet powerful list of three marketing blends that let you pursue your marketing intents.

Overhaul Your Content Strategy

Content is by far the most powerful weapon for businesses, be it a small business or a big corporate house. By creating pleasure-to-read contents around your business niche and industry you can reach a wider audience and achieve bigger business goals in the long run.

Starting from blog contents, to media press releases, from case studies to magazine publications, contents can be of different types.

Depending on your marketing budget you should focus on a few of these content types. However, you must constantly come up with interesting, informative, and breathtaking contents that will keep on exciting your audience and customers about your small business. Therefore, consider and concentrate on a few content types that are the best fits for you from all aspects.

When blog contents can help you in SEO of your website, press releases let you showcase your state-of-the-art products to a widespread relevant audience. Ultimately, both of these are put to use to ramp-up the business lead generation and sales.

Additionally, you should also eye on publishing multimedia contents, like videos, imageries, infographics, podcasts, etc. You may also embrace the content-repurposing approach that lets you re-create the same content in different shapes and formats. Content-repurposing helps you funnel visitors to your site from multiple online channels and thus, increases the visibility and sales. Most of the time small business owners ignore these and repeatedly fail in building a community around their brand.

There is no limit in content creation. Hence, don’t restrict your business in publishing contents online only. When digital contents help you connect with your online buyers easily and quickly, a few offline publications featuring you or your company can offer huge publicity for your brand.

Content creation is neither a process nor a one-time-shot, but it is a culture that you must relentlessly develop in your small biz, that will set you apart from all of your competitors.

Plan Your Digital Marketing Blueprint

Creating contents should not be the last thing in your arsenal. Instead, you must know how to market your contents and other assets to attract and reach a larger audience base. At this stage, you must have a solid digital marketing strategy that will amplify your content and broadcast that to your target audience and customers.

Adjust your marketing budget to employ all of the following to promote your content digitally.

Invest in SEO: According to different studies, search engines bring the maximum percentage of traffic to one website. Hence, SEO your website, its contents, visuals, and user experience to turn it into a search-traffic-magnet forever. Remember, SEO takes enough time and demands deep optimization skills, but gets the best results in the long run.

Bid on Google Ads: If you need business from the very beginning which is quite obvious for a small business, bid on Google Ads. Though it depends on your products and services, still Google Ads is one of the best online marketing channels that help you capture business leads and sales from day one. Traffic from Google ads is not free; nevertheless, this can be really profitable if done rightly.

Build confidence in social media: Social media doesn’t disappoint anyone. The only thing you need to develop is skills. You need to have patience when marketing on social media sites like, Facebook, Instagram, or Twitter. You can grow slowly by reaching your social media audience organically, else you can plan your social media ad spend to accelerate your growth.

Don’t ignore email marketing: Email marketing is one of the powerful and affordable marketing techniques that has been used by marketers since ages when there was no Facebook. Traditionally and even today email marketing has been empowering small businesses to reach their audiences directly and have a more personalized communication. If executed properly, it can generate a lot of sales for your business.

Build a Brand that is Trusted by Its Audience and Customers

Employ continuous efforts in building a brand that people trust and recommend. Neither it is a one-day job, nor can you artificially get it. Instead, you have to earn it by selling the best experiences to your customers.

People don’t buy products or services, but they buy the experience which can turn them productive at their job, or make them look smart, or help them achieve their goal. Unless you create something that adds values to your customers’ life, you cannot project it as a brand. On the other hand, if your product or service empowers your customers they will naturally become your most valuable brand advocates.

When you have a really good product, next, you must devise a robust game-plan that will gradually position you as a thought leader and authority in your industry. You can do a few things to expedite the process.

Never hesitate to ask your customers for positive reviews and feedback.
Address bad customer reviews with the utmost attention and willingness to solve the problem.
Employ a sturdy and honest after-sales service for your buyers.
Offer free; if not all, you must have something to offer at free of cost to your customers which will truly augment their life or skills.
Broadcast your subject-matter or business knowledge on YouTube or similar platforms. This is priceless and can be a game-changer that will project you as a one-stop destination for seeking knowledge and solutions. However, this will take sufficient time before you can encash it for your business growth.
Stop being promotional every time. People dislike and unfollow people who sound aggressively sales-pitchy. Don’t be that person.
Go and meet people in seminars and tradeshows. This may look expensive and time-consuming, but networking is one of the tested-and-proved methods by many successful entrepreneurs.
Don’t scruple to engage a few oldies but effective offline marketing strategies even if those don’t look that smart. You may consider advertising on local newspaper or magazines, writing and distributing flyers locally, placing your ad at a prominent place in your city or town, etc. When these are not always expensive, they are capable of spreading your brand-information locally.

Wrapping Up

There is no limit as to what you want to do to reach your target audience, be it online or offline. You need to just manifest new ideas that are profitable and audience-friendly. All ideas may not be moneymaking immediately but if you are confident give some time and keep on improving those ideas before they start showing the magic. Finally, don’t restrict your marketing budget, instead, increase it as you grow.

This post is brought to you by PromozSEO Web Marketing Academy, a digital marketing course in Kolkata, India.

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ritzparker in Business Startups 3 weeks ago

11 Small Business Tools for Entrepreneurs and Startup Companies

In today’s Internet-powered world, smart entrepreneurs and small businesses are growing faster and becoming stronger with every passing day. So, to stay on top of your business endeavor you need to master some of the great tools that will...

11 Small Business Tools for Entrepreneurs and Startup Companies

To beat the competition in your industry you need to implement the tools that will increase the productivity and efficiency of your team and provide you time to focus on the most important aspects of your business.

There are hundreds of marketing related, services related and modern technology related tools available online to help you grow your business. However, to choose the best ones you have to put a lot of time and efforts.

So, to save you from that hassle we have reviewed and listed 11 of the best business tools that are cost-effective and provide great values to your business.

#1 Hootsuite

Managing all social media accounts regularly and publishing new posts frequently can become an area of concern for small business owners and entrepreneurs simply due to lack of time and proper resources. After signing up for Hootsuite you can manage all your social media platforms with its simple and easy to use dashboard.

Features:

Schedule post - You can schedule your upcoming social media posts in advance which will save you a lot of time and will keep you active on various social media channels.
Analyze the performance - You can analyze your social media performance by tracking the number of followers you are getting, your most shared and liked posts by your audience.
Find content - With Hootsuite you can find lots of attractive and compelling content and images which you can post on your social media channels to engage your visitors.
Security - Hootsuite prevents your brand from all sorts of social media threats by providing its advanced social media security features.

Pricing:

3O Days free trial.
Professional Plan - 29$ per month
Business Plan - 599$ per month

#2 Slack

Slack is a communication and teamwork management tool. Slack lets you manage project works and conversation with your business partners or team members from a single platform across all devices. Using slack you can send emails, reply to text messages and follow up someone on Twitter without any headache.

Features:

You can divide your team members according to their profiles, projects to properly monitor the work of your organization.
Collaborate and share your channel with the companies and businesses you frequently work with to expand your business network.
Make conversation over voice or video calls and share screen to track the progress of projects.
With the help of slack, you can effortlessly share files, images, videos, PDFs with others and make an archive of feedback of your work.

Pricing:

Free version
Standard - 6.67$ per month
Plus - 12.50$ per month

#3 Evernote

Evernote is a note-taking application which is very helpful for busy business owners and entrepreneurs. It lets you take notes of business-related ideas, plans, thoughts from anywhere in the world. Further, you can save the notes, audio recordings, photos, clipped web documents etc. in an organized way so that you can find them later easily.

Features:

You can write your notes, collect web clippings and page screenshots, record audio notes, create a to-do list, highlight or comment on images.
Sort your documents and important files by date, tag or title to arrange them properly.
Share your notes with anyone in your business group.
You can set permission-lock to prevent anyone from accessing your personal notes.
You can convert your notes to a PowerPoint presentation with one click.

Pricing:

Basic - Free version
Premium - 7.99$ per month
Business - 14.99$ per month

#4 Trello

Trello is one of the most popular projects management software to organize and track the progress of any project in your organization. You can create various cards, boards, set deadlines, add notes using your Trello account.

Features:

Organize and plan collaborations with clients, colleagues, business owners.
Customize your account with various tags, labels, cards, and categories.
Upload various files and attachments.
The mobile-friendly
With its free version you can access some basic services, but for other advanced features, you have to subscribe to their premium plans.

Pricing:

Free forever plan.
Business class - 9.99$ per month
Enterprise - 20.83$ per month

#5 Shopify

Shopify is an e-commerce software that helps you build an online e-commerce shop of your own. With the help of its marketing, drop shipping, shopping carts, SEO features you can manage all the functionalities of your online store from a single platform.

Features:

You can use top quality themes for your website from its collection of more than 70 professional themes.
With the help of its easy-to-customize templates, you can customize your online store according to your choice and build your brand online.
Your Shopify store comes with an in-built mobile commerce shopping cart feature that lets your customers browse your products, services, and buy directly from their smartphones or other mobile devices.
You can integrate your Shopify store with more than 100 payment gateways across the globe.
You can offer free shipping services to your customers for a certain order size and price point.

Pricing:

14 Days of the free trial.
Basic - 29$ per month
Advanced - 299$ per month

#6 Skype

Skype is the world's one of the most used and recommended internet calling services offered by Microsoft. It provides audio and video calling services, messaging, file and screen sharing between computers and mobile devices across the world.

Features:

Calling service - You can connect with your friends, families, business members, colleagues with the Skype calling service for absolutely free. You can even make a group-call with up to 25 people at once.
Video service - You can chat through video calls and virtually interact with others face to face.
Message service - You can send text messages, emojis, video messages, voice messages instantly using Skype.
File sharing service - You can share documents, images, videos etc. of any size. At the same time, you can share your screen with others to track the progress of any task.

Pricing:

Skype is free
Skype for Business is not free

#7 Asana

Asana is a productivity tool to manage your works, projects, and daily tasks. This tool helps you grow your business and improve the efficiency of the team members.

Features:

Plan your tasks and prioritize them according to the deadlines, and share them with the team members.
With Asana you can track the project improvement in every step to achieve your certain business goals.
As Asana connects with Google Drive, Dropbox, Onedrive you can easily share files and documents from your computer.

Pricing:

Premium - 9.99$ per month
Business - 19.99$ per month
Enterprise - Contact sales team

#8 Boomerang

Boomerang for Gmail is an email-communication tool to improve the email service. It provides you with an option to schedule emails and monitor their performances.

Features:

Using Boomerang, you can write your emails and schedule them to send at your preferred time.
At times there are some important emails we need to send or receive. Using its reminder feature you can easily send, receive or follow up with people.
Boomerang is also available for Android and iOS devices. This lets you stay connected over email on the go.

Pricing:

Basic - Free
Personal - 4.99$ per month
Premium - 49.99$ per month

#9 Google Analytics

Google Analytics is one of the best analytical tools which has loads of features to improve any website’s performance. There are some of the best features available in Google Analytics which every marketer and small business owners must know to grow their businesses.

Features:

You can track your campaigns and monitor the traffic on your website. Further, you can analyze their activities on different pages of your site.
You can track the leads and conversions of your website by the number of requests for the product demos, email sign-ups, ebook downloading, contact form submissions, purchases etc. This will help you to target your customers according to their interests.
You can create custom reports with the Google Analytics data according to your business goals.

Pricing: Free

#10 Hubspot

Hubspot is inbound marketing software that helps to gain more traffic to your website, generates leads and converts your website visitors to potential customers.

Features:

Increases visitors and generates leads to your optimized landing pages.
Follows up with the buyers through email automation system.
Provides full customer assistance and builds relationships with your customers.
The free version of Hubspot provides basic marketing facilities whereas the paid version gives you many other advanced marketing features.
Hubspot is available for Windows, Mac as well as for Android and iOS devices.

Pricing:

Free version
Starter - 50$ per month
Enterprise - 3,200$ per month

#11 Paypal

Paypal is one of the most used and trusted online payment service providers. Using Paypal you can make and receive payments for your business in more than 100 currencies. It is one of the fastest and safest payment options available online.

Features:

You can make payment for any online purchases using the credit card, debit card, online banking etc. or send money to another PayPal account in 100+ different currencies.
You can withdraw your payments from more than 200 countries using PayPal.
You can request payments from people who don’t have a PayPal account using an email address.

Pricing:

Free sign up.
3.7% of the transaction amount plus $0.30 USD

Conclusion:

Hope you have found this article helpful. Though there are plenty of tools available today, the tools we have mentioned here will fulfill most of your business requirements. Most of the aforesaid tools offer free trials, so you can include those tools in your business plan to check their effectiveness. And as your business gets bigger, you can go for the paid versions that fit your budget and resolve your business needs.

This article was brought to you by PromozSEO Web Marketing Academy, a Digital Marketing training program in Kolkata, India.

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pittsenbargar in General Business 4 weeks ago

Tough Questions a Buyer Asks When You Sell Your Business?

So, you finally decided to sell your business; but now you are stuck on how to move forward. To move on, you decided to read different articles on the internet like determining the value of your business or how to prepare your business for...

Tough Questions a Buyer Asks When You Sell Your Business?

Well, you’ve come to the right place! And we’re going to guide on what questions a buyer will ask in order to ramp up your preparations for selling your business.

In selling your business, you need to plan carefully and way ahead. You have to put yourself in your buyer's shoes and ask what will they be looking for when buying a business. This will be your starting point. If you are a buyer, you have to make sure that what you are buying will be an asset with longevity. The most obvious direction is that buyers prefer businesses that has a good track record, reasonable liabilities, and of course, has a good market.

Remember that when you sell your business, it will be scrutinized and investigated. This is the reason why have to be prepared – documents should be available, organized, and ready for a data room.

So, what really are the questions that buyers will ask you when you sell your business?

Why are you selling your business? This may come off as a personal question, but really, it’s a technical question for the buyer. In asking this question, the buyer will have a general perspective about the current condition of your business. Are you selling it just because you see a downturn in the market? Are you selling it because the business grew more than you expected and it requires a different kind of leadership and skillset? Maybe you are trying to sell because of personal reasons, health issues or partnership disputes? Or are you selling it because you can’t manage its operations and the business is already in bad shape?

What is the general performance of your business? After grasping the general situation of your business, the buyer will not hesitate to go down to the specifics. He/she will ask about the earnings, the lifecycle, your liabilities, personal guarantees, the market, clients, cashflow, and other business performance indicators that they think are important. They might also ask about your staff/employees and their performance – are they contributing to the overall goal of the business? Or are they a more relaxed team? By asking these questions, the buyer will be assured that they will not be inheriting bad debts, bad staff, erratic clients, and a liability in your business.

How would you structure the sell of your business? Sometimes, the buyer will ask you if you know how you will sell your business. First time business sellers will sometimes find themselves confused with this type of question. It is because they thought that when they sell their business, they will just be paid in cash up front. But that is a misinterpretation; selling a business comes in many structures; and there are many factors to consider when you are selling your business.

You have to think about your business structure, the type of business sale, your tax situation, financing, and of course, your post-sale plans. All of these factors should be structured in your exit plan; and an exit plan is sometimes the make or break of any negotiation. It is necessary that you, as the seller, and the buyer must reconcile what you both need and want in the negotiation process – and learning about the structure of the deal will be an important part of the transition.

What is the reputation of your business? In a world where customers and clients can post whatever they want on social media, it is a bad sign when your business has been a subject of ridicule and negative reviews. The slump that a poor customer service brings to a business is a difficult place to get out of. Reputations are reflections of how you manage the overall operations of your business; and bad reputations of course, can mean, ineffective and inefficient management on your part. Prepare ahead of the sale with a plan to transition your clients to the new owner.

Who is your customer base/clients? Learning the customer base is the move of a strategic buyer. In this, he/she will learn about the potential of the business – does the business already have a loyal set of customers? Does the business appeal to people? Buyers will be attracted to businesses that have already a pool of clients/customers. Be prepared to know your customer cost of acquisition.

How do you fare with other competitors in the market? This is the time to bring up the character and uniqueness of your business. Buyers will want to purchase a business that has the potential to be sustained over time.

***

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hpp in General Business 1 month ago

Given all the talk, and confusion regarding health insurance in America. Would you:

Given all the talk, and confusion regarding health insurance in America. Would you: A.) Get and pay ACA/Obama Care health insurance (even though it keeps going up) with high deductibles (up to $7-10k) B.) Explore a more cost...

Given all the talk, and confusion regarding health insurance in America. Would you:

A.) Get and pay ACA/Obama Care health insurance (even though it keeps going up) with high deductibles (up to $7-10k)

B.) Explore a more cost effective health insurance plan thats not as comprehensive as ACA but will cover you

C.) Get no insurance at all and increase risk

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SBC Team in Credit & Lending 12 hours ago

Resource Center: Credit and Lending

Credit and Lending Collection: Credit insight for every step of your business journey. Our library of resources below can assist you whether you’re applying for credit for the first time, trying to build it or looking for a fresh start.

Resource Center: Credit and Lending

Credit and Lending Collection: Credit insight for every step of your business journey.

Our library of resources below can assist you whether you’re applying for credit for the first time, trying to build it or looking for a fresh start.

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SBC Team in Credit & Lending 12 hours ago

Need Capital? Consider a CDFI

If you’re a small business owner looking for capital, you may want to consider looking into Community Development Financial Institutions, or CDFIs—organizations that specialize in lending to small businesses. While approval rates are higher than at traditional banks, there are pros and cons. Check out our infographic to learn more about whether a CDFI fund might be right for your business.

INTERESTED?

Figure out if there's a CDFI that could work for you by checking the U.S. Treasury's tool, or try the Bank of America CDFI locator.

Remember: If you decide to apply for CDFI financing, be prepared—they may operate differently than your bank and ask for other information.

Click here to download a PDF version of this infographic.

1 CDFI Coalition, 2019, http://cdfi.org/wp-content/uploads/2019/08/2019-CDFI-Report-Complete-FINAL.pdf

2 Federal Reserve Small Business Credit Survey, 2018, https://www.fedsmallbusiness.org/medialibrary/fedsmallbusiness/files/2018/sbcs-nonemployer-firms-report.pdf

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SBC Team in Credit & Lending 12 hours ago

Why you got declined for business credit (and what you can do about it)

Getting denied for business credit is frustrating, but knowing why you were turned down can help improve your chances next time. From your cash flow to your utilization ratio, this infographic breaks down the common reasons small businesses are...

Why you got declined for business credit (and what you can do about it)

To discuss your needs and find the solutions that work best for your business, please contact a small business banker.

Click here to download a PDF version of this infographic.

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SBC Team in Credit & Lending 13 hours ago

Understanding business credit scores

A good business credit score may help your business qualify for better rates on credit cards, loans and lines of credit. So how do you find out what your business credit score is and see what’s on your business credit report? Plus, how do...

Understanding business credit scores

We’re committed to finding the smartest path to long-term growth for your business

To find out more, please visit a financial center or speak with your banker.

Click here to download a PDF version of this infographic.

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SBC Team in General Business 19 hours ago

Spotlight on Women Entrepreneurs

Small Business Story Collection: Celebrating the Power of Women Women small business owners are paving the way. This collection highlights how to embrace the unique challenges women face and thrive as small business owners. ...

Spotlight on Women Entrepreneurs

Small Business Story Collection: Celebrating the Power of Women

Women small business owners are paving the way. This collection highlights how to embrace the unique challenges women face and thrive as small business owners.

Additional Resources

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Bank of America SB Team in General Business 21 hours ago

2019 Bank of America Women Business Owner Spotlight with Sharon Miller

Women entrepreneurs plan to grow their businesses and hire more workers in 2020. As they grow as business leaders, it is vital for women to mentor the next generation of female business owners. Bank of America’s Head of Small Business, Sharon Miller, encourages women business owners to dream big and keep pushing to achieve their goals. On this episode of the “The Heartbeat of Main Street,” hear more on this and other findings from the 2019 Women Business Owner Spotlight.

“The Heartbeat of Main Street” delivers timely insights tailored to the needs of small business owners and entrepreneurs. Featuring a rotating line-up of small business experts and industry leaders – and covering a range of topics – each episode explores the trends that have an impact on revenue creation for small business owners.

The series is hosted by ForbesBooks, and more information can be accessed through a dedicated home page. New episodes will appear regularly on the Small Business Community podcast page. Be sure to check back often – so you don’t miss a beat.

Transcript:

Kate Delaney: I'm Kate Delaney with Gregg Stebben. We're from Heartbeat of Main Street with ForbesBooksand Bank of America, and we are so pleased to be here at the 2019 Bank of America Women Business Owner Spotlight. And we are with, I've got to call her my nickname, the grand dame of banking, Sharon Miller, who is the head of Small Business for Bank of America. It's so great to meet you and be here at this fabulous event.

Sharon Miller: It's so great to be here, Kate and Gregg. Thank you so much for having me.

Gregg Stebben: Absolutely. This is one of your premier events of the year.

Sharon Miller: It is. It is.

Gregg Stebben: So tell us about the event and about the data and the statistics and the research behind it.

Sharon Miller: For the last four years, we have produced a Women Business Owner Report just to understand how women are feeling about the economy, about what's happening with their own business and their revenue outlook. And this time, for the first time over the last four years, women have a higher expectation for hiring plans, for revenue growth of their business and the outlook than their male counterparts. So, that's a pretty fascinating data point when you think about the optimism out there in the economy and what's happening in the political climate right now.

Gregg Stebben: You talk to a lot of women business owners. Do you have theories of your own about why there would be that change?

Sharon Miller: You know, women, I mean Kate, we're women, right?

Gregg Stebben: I'm always the guy here.

Kate Delaney: Yes, you are.

Sharon Miller: You're always the guy.

Gregg Stebben: The lone guy.

Sharon Miller: You're the lone guy.

And we are sitting in a fabulous place that is dedicated to women, Luminary, that is a co-op of women entrepreneurs working together, that's why we chose this spot in particular here in Manhattan. And to me, women, we are more and more getting out there, starting our own business, wanting to take control of our own destiny. And I think that as that settles in, as you see sustainability, women are understanding, "Hey, I can do this. I feel confident, I feel good about what's going on." And I think it's just time.

Kate Delaney: I love numbers and I'm wondering if there's some trends or stats from the 2019 Bank of America Women Business Owner Spotlight that we should look at, that we should call attention to for people who are listening to us.

Sharon Miller: Well, 84% of women told us that they expected their revenue to be higher at the end of this year in 2019 versus last year. So, that's a pretty good majority of business owners out there.

Gregg Stebben: It's also—they're predicting that for themselves after a previously great year.

Sharon Miller: That's right.

Gregg Stebben: So, it's not a reaction to something bad, but it's a greater reaction to something great.

Sharon Miller: It is. It's continuing that increase, it's continued optimism. And we're already in October.

Gregg Stebben: Right.

Sharon Miller: So when you think about, a lot of the year has passed. We're in the 10th month of the year and we're hearing this from business owners, so that's a pretty good indicator of how they feel they'll end the year.

Gregg Stebben: One of the things I want to ask you about, Sharon, because this really fascinated me, partially I think because I am a man, but I think it's going to be really eye-opening for women as well. One of the things you asked as part of this was, "I believe blank will be impactful in helping women in business over the next five years." And first of all, I love the question, I love the collection of responses you got, but I love the fact that the number one thing that women said they thought would be impactful was achieving work-life balance. Because I think that's also aligned with more and more people, thanks to millennials, are looking for in their business whether they own it or they're an employee. And I want to hear you talk about that.

Sharon Miller: I agree, and I think that's not just for entrepreneurship, but it's for corporate America.

Gregg Stebben: Yes.

Sharon Miller: And I think about Bank of America and the benefits we give: 16 weeks of maternity or paternity leave when someone has a baby. Whether you're the man or the woman, you get that leave, you get to spend time with your family. More and more, people want to spend time with their family, and it's a blurred line of work and life. And when you can have it both together, and you can do what you love and still be with your loved ones, and your company is committed to that, or you're an entrepreneur and you lead that type of organization, he's got greater followership and greater commitment. And especially in the millennials, we're finding that.

Kate Delaney: Talking about the millennials, here at the 2019 Bank of America Women Business Owner Spotlight, what would you tell young women as they jump into owning their own businesses?

Sharon Miller: I think it's important to be positive. Be confident. Follow your passion, follow your dream. Because the more I hear and I read articles and I listen to business owners about, "Why did you do it?" "Well, I followed my dream, I followed my passion." Then don't limit your dream and don't limit what's possible, because when you got into this business, you felt the sky's the limit.

So keep dreaming, keep thinking about how I can do things differently, how I can continue to expand or go into different markets, and don't ever stop that creative engine that got you here to begin with. Because when you just get stale and you don't keep thinking, "Okay, how can I do this better, faster, more efficient?" You're not going to keep growing. And so that's what I would encourage any business owner to do, but especially millennials as they're getting into the start of their own business.

Gregg Stebben: Millennials, yes, and women, yes. Because one of the things you mentioned early on as we've been talking today, and I think one of the things that's so visible at this event today is that—and you found this in the report—the more there are women who are successful in business, the more it impacts other women and empowers them to do the same thing. For a lot of reasons, including, "Oh, there are lots of mentors now. There's lots of women that have experienced this. There's more women in banking, so that I do have access to capital," on and on and on and on. And I want you to talk about the network effect of that for women, that your report really beautifully displays.

Sharon Miller: I think it's important, and especially when you think about networking and mentorship and connecting with other women, many times when you have a man and a woman coming together to network or mentor, you're going to have differences. And what we found from clients, and we talk about this a lot, many times men are talking to women about, "Okay, maybe you need to navigate this politics or that," versus the tactical, operational, "Here's the finances, here's the P&L-

Gregg Stebben: Oh my gosh, you sound like my wife and I.

Sharon Miller: "Here's how you operate a business."

I mean, so it's important. And I think the more women that know those types of functions and how to do it and how to drive it, they're going to be able to pass that on and understand that, you know what, yeah, there's politics involved, but there's also brass tacks of how to run a business, how to operate a company. And that's all very, very important.

Gregg Stebben: You're talking about a cultural shift as a result of more and more women being in business and owning business and being in positions of leadership.

Sharon Miller: Absolutely. And what we find is that women bring that back to their communities more so than men. Women are coming back, they're investing in their communities.

Gregg Stebben: Why are you both looking at me?

Sharon Miller: We're not trying to!

Gregg Stebben: But you, I mean it is, there's research to support that. Women share, and men don't.

Kate Delaney: But that's exciting, because that means that the more of those tactics that spread, the more the fear or the barrier to entry will lower, I think, for women. What do you think?

Sharon Miller: Yeah, because I see someone, "Oh, they're like me. They can do it, I can do it." You have to, when you can see what's possible and people paving the way, these great women, then you can say, "Wow, I can do that, because I see they're like me."

Gregg Stebben: What kind of programs do you have at Bank of America that are taking advantage of the things you're learning from the report?

Sharon Miller: Well, my favorite is the Women Ready to Lead Conference, and we do this in various cities across the country. And really it's about women understanding that, you know what, you don't have to have all of it right here and there. Raise your hand, let us know you're ready to lead, let us know you want to grow with the company, and we're going to support you, and we're going to help you get to where you want to go.

Gregg Stebben: So in other words, what you're doing is saying, "If you have the right mindset, we'll help you get the right skillset."

Sharon Miller: Absolutely. Absolutely. And we're here to support you, to train you, to mentor you, to connect you with other women within the company. When I think about Bank of America, 40% of our management team is women.

Kate Delaney: Wow.

Sharon Miller: I mean, it starts at the top with Brian Moynihan and our board setting the vision. 30% of our board, women. You don't find that in corporate America. So it's not just we talk about supporting women, we are-

Gregg Stebben: You're doing it.

Sharon Miller: ... a company made of great women and men.

Gregg Stebben: You mentioned few minutes ago about mentors. And you told us off mic that you know, you had had some great mentors or still have great mentors that were men.

Sharon Miller: Yes.

Gregg Stebben: It's easier and easier for women to have great female mentors, because there's women who have now succeeded at higher and higher levels. But it also occurs to me that there will be another shift culturally when men can find great female mentors. Because now you're cross-pollinating all of these things in a very deep way.

Sharon Miller: You are. And I think you're bringing together the best.

Gregg Stebben: Yes.

Sharon Miller: Because women and men, they bring together different perspectives, and different backgrounds, and that's what diversity inclusion is all about: bringing your whole self to work and feeling comfortable doing that. So it may not be just a man, woman, it might not be just race. It's where did I grow up, am I from the Northeast, am I from the West coast? Very different, very different culturally. And I think that the best companies and the best organizations allow that to come through so that you're able to get the best outcome.

Kate Delaney: What's your ultimate vision? What would make you get up in the morning and say, "Wow, I just completely have nailed this. I am so happy with where I'm at." Because you're growing, growing, all these different programs.

Sharon Miller: I think every day we have to get up and say, "What can we do more of?" I don't think you ever arrive and say, "Hey, it's here," right? We've got to keep thinking and keep getting better and keep growing, because every day, you learn something new, and how can we be better at supporting all people?

Gregg Stebben: Everybody.

Sharon Miller: All people.

Gregg Stebben: Everybody. And I want to ask you about one last thing. We've talked about this with you before in previous interviews. The program you just told us about, it's called Ready for Leadership?

Sharon Miller: Women Ready to Lead.

Gregg Stebben: Women Ready to Lead. It reminds me of something you told us about before, the Bank of America Institute for Women's Entrepreneurship at Cornell.

Sharon Miller: Yes.

Gregg Stebben: Can you update us... first of all, remind people what it is and then update us on what's happening there today?

Sharon Miller: So it is a program that we put together in partnership with Cornell University to help women entrepreneurs. Anyone can access the program, but we put it together with women in mind around education, around training, around how to access capital. Because in this report too, we talked about access to capital, and it's still a barrier or a perceived barrier of many women. And so it is an online institute where you can sign up, your company can. We've got courses and professors and students that are coming together, every single session that we have. And there's different sections, there's different focuses, but what we've heard from business owners going through is, "It has made the world of difference to my business." We have over 13,000 businesses that are in the queue going through this program, which, that's, doesn't sound like, I mean it's a lot of businesses, but how many more can we reach?

Gregg Stebben: How much bigger is the opportunity?

Sharon Miller: How many more can we reach?

Gregg Stebben: How do you scale?

Sharon Miller: That's right.

Gregg Stebben: Yeah. The website is bofainstitute.cornell.edu, bofainstitute.cornell.edu.

Kate Delaney: Perfect place to end us. Sign up.

Sharon Miller: Thank you so much.

Gregg Stebben: Thank you Sharon.

Sharon Miller: Thank you.

Narrator: For more great small business tips check out Bank of America’s online Small Business Community at bankofamerica.com/sbc. Thanks for listening to “The Heartbeat of Main Street” with ForbesBooks at ForbesBooks.com and Bank of America at BankofAmerica.com.

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Chris Brogan in General Business 2 days ago

Why You Should (Always) Hold Your Customer’s Hand

My better half is launching a new skin health business. As part of the process, she ordered labels from an online vendor and the experience was horrendous. Though she’d ordered with what she felt was plenty of time, the company had...

Why You Should (Always) Hold Your Customer’s Hand

This all could have been avoided if the company laid out and explained a much better workflow for their prospective buyers. No matter your business, almost every customer needs more hand holding than what they’re getting right now.

Make Everything More Explicit and Clear

When you buy coffee from your favorite place, you know how to order it. But you know that from experience, not because it’s laid out in any useful way. But many new restaurants are smarter about this. They set up their menus to clearly explain the concept.

Look at Chipotle: you pick the way you want the food packaged (burrito, salad, tacos, etc.), what kind of protein you want (beef, pork, chicken, etc.), then your veggies, your salsa, and any extras. It goes left to right. There’s nothing fancy. (Yes, I know guac is extra.)

Business at every turn can and should be simple and explicit. When I work with marketing clients, I explain up front what the process looks like, what each session will look like, what I do and don’t do for their company, how they pay, what to do when there’s a problem, how to terminate the contract, and more. It’s explicit. It makes every single part of the process known and understood.

What Point Do You Want Them to Take Away?

My friend Tamsen Webster is a master at helping professional speakers and organizations improve how they talk about themselves and get their ideas across. In one of my earliest training sessions with her, she told the story of a group of investors pitching their company as a great place for startups to seek funding.

The second slide showed the team (most of them between ages 40-75). The team’s idea was that people would see the slide and think, “Wow, now that’s a lot of experience!” Instead, the slide worried young startup entrepreneurs who thought that the team wouldn’t “get” their new ideas.

Tamsen said this: Be explicit in the points you want people to take away from the information you share.

If you intend for your customer to think that your website offers easy step-by-step ordering, then spell that out. The risk if you don’t is that they’ll mistake simple for unsophisticated, or clean with “lacking substance.” And so on.

Be There Every Step of the Way

People have an amazing capacity for feeling out-of-sorts and confused. Think of any time you spend in an airport. You’re perpetually in a state of uncertainty. Is this the right gate? Do I have the right documents? Am I going to have everything I need? Where do I go again?

It’s so important and easy and helpful to your customers to simply guide along the way. Hold their hands. They’ll appreciate it so very much.

About Chris Brogan

Chris Brogan is an author, keynote speaker and business advisor who helps companies update organizational interfaces to better support modern humans. The age of factory-sized interactions is over. We all come one to a pack. And it’s time to accept that we are all a little bit dented. Chris advisesleadership teams to empower team members by sharing actionable insights on talent development. He also works with marketing and communications teams to more effectively reach people who want to be seen and understood before they buy what a company sells.

Web: https://chrisbrogan.com Twitter: @ChrisBrogan

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Chris Brogan

Chris Brogan is an author, keynote speaker and business advisor. Chris advises leadership teams to empower team members by sharing actionable insights on talent development. He also works with marketing and communications teams to more effectively reach people who want to be seen and understood before they buy what a company sells.

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