ForumsAdvertising, Sales and Marketing

Nowdays people are very sceptical about everthing they get in mail I
personally put immediatly away most of the advertising. We are all busy
and our consumers are busy too.

try email marketign - it is very pioeful too l for lead generation:
- Create simple and nice form on your site wich your clients need to fill out to be contacted about your services
- Design several attractive creaives
- Contact email marketing compnies about email blast to
HomeImprovmet Lists or Homeowners list (depends on who is your client). Remember to make sure lists are freash
and you know how the record were generated!!
-Email companies work on CPM (cost per thousands impressions
(records in this case)) or CPL (cost per lead) basis - you probably
will be able to find good quaility emailers in the range of $2 -$4 CPM
Email can be very productive and it can deliver to you 2-40 leads a day

• depends on size of the list. After that you get the leads you have

to imeediatly follow up with prospective consumer discuss their needs.
You just need to keep an eye on your ROI - always!

And another great thing about it - you will collect all this reacord and later can remarket or upsell them!

It works and definetly worth to try. Let me know if you have any questions.

I tend to agree with Lighthouse. But also think some of this is a reflection of the ecomony overall. Not as many people are spending money right now, and average household savings is up to 7%. Plus with the drop off in home sales and lousy equity markets, it's just a tough time.

I think you have to keep doing direct mail to stay in front of your audience. You should be sure to scrub the list of any bad contacts before re-using. You could consider doing it less frequently in order to free up cash to pursue other options, such as investing in a good SEO (search engine optimization) campaign.

I'm a big believer in press releases to trumpet both your accomplishments and marketing message. If done right, it gets the attention of the press, increases SEO, drives traffic to your website, and ultimately helps grow your business.

Become a content guru on house painting as well. When the economy thaws a little more, they will undoubtedly need your services to spruce up their homes or to stage a sale. Offer loads of helpful tips and free downloads from your website to keep them coming back, and keep the search engines impressed.

Hope this helps!

Direct mail definitely isn't dead but it's harder and harder and can be pretty costly too. If you have a website, I'd focus more on making it easier for potential customers to find YOU and have a great story to tell once they get there. I'd focus my time/effort/money on search engine optimization, list building (as mentioned earlier in the thread) and maybe even look at pay per click advertising.

Good luck,
Randy
Free Web Design Evangelist
http://www.sitemakerdesigns.com

The internet has changed all the rules when it comes to marketing and advertising. Tips are plentiful, but even if the advice was text book it still might take a lot of trial and error which leads to lost time and money.

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