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2 Replies Last post: Nov 3, 2009 5:08 PM by caffeinated

What's the hype with the Kogi truck?

Nov 2, 2009 4:13 PM

Scotcher 14 posts since
Jun 4, 2009

Has anyone eaten or heard about the Korean BBQ food truck called Kogi out in LA? I continue to be amazed at how much business and hype there is around this food truck.

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Scotcher 14 posts since
Jun 4, 2009

1. Re: What's the hype with the Kogi truck? Nov 3, 2009 4:44 PM

bumping my post for a response. thx all

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caffeinated 176 posts since
Apr 29, 2008

2. Re: What's the hype with the Kogi truck? Nov 3, 2009 5:08 PM

in response to: Scotcher

I think its because of their great use of social media...tweeting the location of the truck to their loyal customer base, uploading pics to a community site like FLICKR and then blogging to spark further engagement. I'm sure the food is amazing as well, although I have yet to try it since I'm on the east coast

-caffeinated

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What's the hype with the Kogi truck?

Nov 2, 2009 4:13 PM

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