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Re: Marketing suggestions for Buffalo Wings and Pizza Apr 5, 2008 4:46 PM

in response to:
tatiana83003
Everyone here has some great ideas for you. One thing to remember is that marketing is like pushing a car up a hill. It hard and slow to start with but gets easier as you keep pushing and get others to help. But when you stop pushing the car will roll back to the bottom of the hill and you have to start all over again.
My idea would be to give free samples. I'm not sure how it would work but if you're feeling a financial pinch, through caution to the wind and go for it. Broadcast it big. give samples to radio stations (preferable sports talk, as they like to eat as well as talk). Put someone in a chicken suit on the street with a big sign saying free wing samples with purchase of a pizza. Go zany. Shoot for the moon. You don't have to spend lots of cash to promote. Give product away. It's cheaper. Plus it gets your product out there.
How about putting coupons on the back of grocery store receipts? How about someone in a Luigi costume to promote your pizza and free wing samples? How about do enough of these things that a local TV station notices and puts you on the wacky part of the show. How about someone in a chicken suit riding around on the back of a Harley type motorcycle or a motorcycle with a sidecar with a sign saying "Check out my wings at....." or " Free Chick! See more at......" . Things like this don't cost much money.
Jim