What would be an attractive added value that I could offer to prospects to gat a stronger consideration when I am up against larger builders that offer the same product as I do?
My company "Dzign Displays" is a small trade show exhibit house, we build trade show displays. I find that people might lean towards a larger exhibit house just for a comfort factor of the resources that they have.
My company occupies a 20,000 sf facility and produces some of the finest displays built; we do a lot of overflow work for the larger exhibit houses as well as our own.
I find the sell easier if I am able to get the client to come to my facility, but many times they do not.
We do a lot of portable display sales, again directly competing with manufacturers of the systems.
We did try a larger web presence, offering really aggressive KIT pricing...It worked to increase volume...but, the client that shops for the cheapest on the block also usually needs the most help. I have the problem of trying to do the best job; regardless of my margins...It's a curse.
Any Ideas?
Dzigndisplays.com
Tags:
trade,
show,
conventions,
exhibitions,
graphics,
image,
audience
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