Might I suggest that the real question you should be asking is what kind of results can I expect from my website. A poorly designed website can do enormous damage to your business, just as a well designed website can substantially boost your profits and improve productivity. Good website design that gets results involves much more than attractive graphics or the current web 2.0 design trends. It's an integrated marketing platform that involves graphic design, copywriting, SEO, and the many methods that drive the right prospects to your website. Good website design attracts your target market, sets the right tone to establish trust and is compelling enough to convert a high percentage of visitors into customers. Because it asks a great deal it is not necessarily cheap.
Website design that doesn't accomplish these essential tasks is at best neutral, but more often than not actually drives potential customers away from your business.
The web presents enormous competition for your products and services. If your website is not as good as your competition (and hopefully much better) you're in a very bad place. The web is probably the greatest marketing tool I've seen in my 30 years as a marketing and advertising Creative Director. But many business owners don't understand that a website that is not at the very top of its game can do as much damage as a good website can help.
I believe the question most business owners should ask is what results am I going to get from my website and how do I ensure positive results and avoid negative consequences?
Getting positive results usually costs money.
You can always find a cheaper way to market. But, over the long run (and short run too), you usually end up reducing your profits, sometimes dramatically.
As a marketing professional and owner of a web marketing and design company, it may sound like I'm selling something. Of course I'm going to ask people to pay my fees, which are fair but not the lowest on the block. But in 30 years I've seen this far too often to ignore. And the web accelerates these trends dramatically.
Use an inexpensive template design and you'll look like every other inexpensive template design on the web. At best you'll be invisible. Fail to use compelling headlines and copy, informative content and irresistable offers and your results are going to be zip--or worse.
For many businesses today, their website is their face. It's how people first know them. It's where people go to research before buying. There are many opportunites to make a customer, but just as many to chase them away. The real question may be, can you afford not to create the very best website you can afford?
If you're looking for the best results and not the lowest price, you may want to talk to me further. You can reach me through my website at
http://www.studio525.com.
Good luck and may you prosper beyond your dreams,
Peter