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21 Replies Last post: Jan 6, 2009 12:02 PM by Iwrite

The decline of billboards and other terrestrial marketing?

Nov 19, 2008 6:17 PM

Mongoose 270 posts since
Nov 2, 2008

I went to see a movie last night, and while I was riding along something caught my attention. Riding past a billboard, the ad on it was in disrepair, and it was for a show back in 2007 that had long passed. Perplexed, I saw another just a few miles down that was in the same state and same story. I thought deeply about this for a while, and it dawned on me: Is the age of the billboard slowly beginning to fade away? I began noticing this a few years back, when a few of these problem billboards and signs appeared around my town. I chalked it up to no one caring enough to put something up, but I remember seeing new ads almost every month when I was a child. I pose the same questions to all of you: Have you seen a steady decline of billboards and signs around your area?

Tags: advertising, billboards, marketing Report as inappropriate

val_cards 166 posts since
Nov 1, 2008

1. Re: The decline of billboards and other terrestrial marketing? Nov 19, 2008 6:24 PM

Billboards are alive and well where I live...they often display digital messages that change on the screen often while sitting in traffic...I wish I could afford to advertise on one...I wonder what the cost is?

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Mongoose 270 posts since
Nov 2, 2008

2. Re: The decline of billboards and other terrestrial marketing? Nov 19, 2008 6:25 PM

in response to: val_cards

I guess I should have specified - traditional paper and paste billboards. Those LED ones are expensive!

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Iwrite 1,101 posts since
Dec 29, 2007

3. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:30 PM

in response to: val_cards

They are also alive and well in the DFW area! The new digital billboards are beautiful. They aren't that much more expensive according to the sales rep I spoke to a couple of months ago but I was talking to him about a large client.

The other technology is the one that Mini Cooper used where the billboard reads a chip in a Mini Cooper owner's key chain and changes the message to use the person's name in the message. I think they are all down now but it was an attempt to show how if you can get cell phone numbers and user names you could do the same with the GPS chip in the phones.

Billboard is still a great medium if you have a strong message.

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Iwrite 1,101 posts since
Dec 29, 2007

4. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:33 PM

in response to: Mongoose

Some communities have passed laws restricting the number of billboards allowed while others haven't. It really depends on where you are. I love drivinig into Columbia SC because Acme Brick (they got bought) has some of the funniest billboards.

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Mongoose 270 posts since
Nov 2, 2008

5. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:41 PM

in response to: Iwrite

Interesting, IWrite, and thanks for the responses. I live near Columbia, SC, and there are some really odd billboards around. I've noticed alot of boards are going to a digital means, but the traditional paper ones are fading out

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Iwrite 1,101 posts since
Dec 29, 2007

6. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:43 PM

in response to: Mongoose

No problem, the rep told me that they were going to replace most of the traditional paper with digital in a few more years but cost is an issue. I thought you were in Colorado?

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val_cards 166 posts since
Nov 1, 2008

7. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:45 PM

in response to: Iwrite

Mongoose, what movie did you see...do you recommend we get off the computer and go see a movie too?

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val_cards 166 posts since
Nov 1, 2008

8. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:52 PM

in response to: val_cards

Which do you think is a better medium for advertising...digital billboards or Val-Cards for small business owners with brick and mortar shops? Ad budgets must be taken into consideration...visit:
http://www.val-card.org/val-cards/

I'll be putting together a short documentary and will post it on my site...

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Mongoose 270 posts since
Nov 2, 2008

9. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:52 PM

in response to: val_cards

Off topic, but Quantum of Solace. It was good, but I wouldn't recommend missing work for it

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Iwrite 1,101 posts since
Dec 29, 2007

10. Re: The decline of billboards and other terrestrial marketin Nov 19, 2008 6:56 PM

in response to: val_cards

I suggest a combination of the two.

I liked the movie but I agree that you should not skip work.

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caffeinated 176 posts since
Apr 29, 2008

11. Re: The decline of billboards and other terrestrial marketing? Nov 20, 2008 10:03 AM

All the billboards around me are alive and well.

Clear Channel operates the majority, if not all, of billboards in my area. I wasn't able to locate pricing but here's what they offer:
http://www.clearchanneloutdoor.com/products/bulletin.htm

And coincidently, its an ad for the Mini Cooper

caffeinated

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Iwrite 1,101 posts since
Dec 29, 2007

12. Re: The decline of billboards and other terrestrial marketin Nov 20, 2008 10:30 AM

in response to: caffeinated

I got the rate card to work.

A four week run in the DFW area with a GPR of 70 and a population of 2,756,000 is about $93,032.

GRP represents the number of impression opportunities (without regard to audience duplication) expressed as a percent of the population of a specific market normally quoted on a daily basis.

This may seem high but it is four weeks of continuous exposure to a large segment of a local population. Still there are options and everything is negotiable. And there are smaller sizes and different locations. Still it is a lot of money.

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val_cards 166 posts since
Nov 1, 2008

13. Re: The decline of billboards and other terrestrial marketin Nov 20, 2008 11:14 AM

in response to: Iwrite

Great info...thank you.

I visualize it...Val-Card is delivered via the postal carrier...the lady of the house chats briefly with him about all the great savings and discounts featured on Val-Card. He points out that there are two Val-Cards enclosed...One for her and One for her husband too! She excitedly picks up her cell phone to call her husband and says: "Honey hurry home, we got our Val-Card today,..let's go to our favorite restaurant tonight, they're offering a discount!" visit: http://www.val-card.org/val-cards/

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Mongoose 270 posts since
Nov 2, 2008

14. Re: The decline of billboards and other terrestrial marketin Nov 20, 2008 11:26 AM

in response to: Iwrite

IWrite - I Work in Colorado, I live in SC - huge commute, right? :P

I mostly work remotely.

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The decline of billboards and other terrestrial marketing?

Nov 19, 2008 6:17 PM

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