15.
Re: Want:Hotel(s),Guest Home(s) & Visionary Product(s) for Global Solutions Dec 28, 2007 1:14 PM
I remember this from a previous thread, and I believe I used the analogy of a three-legged stool then. Traditionally, a major hotel or airline (first leg) partnered with a major bank (second leg) to develop a proprietary currency exchange technology (third leg) that was essentially a custom solution built to work with the specific point-of-sale terminals, transaction processing software, ATM machines, posting systems, etc. that were in place at that hotel/airline and bank.
This company, as I understood it, developed their currency exchange technology
first instead of last -- and instead of building it into one specific hotel's or bank's system, they built it as a scalable module that could be seamlessly integrated into any open architecture. What they needed to roll this out was the other two legs of the stool -- and I think
this post is seeking the third and final leg, the
travel industry component. To have their application up and running in the real world, they need a partner or partners to sign on from the travel/hospitality industry -- specifically, a company that requires or uses a currency exchange solution, but can't afford the traditional "custom" solution (so they are now using a merchant account and paying fees to facilitate exchanges). If you owned such a company, you could presumably install this technology and easily integrate it at POS locations -- and then instead of paying for currency exchanges (or passing those costs through to customers), you'd actually be profiting from the exchange transactions.
Another way of looking at it: Carnivals generally sell tickets that are good for rides, refreshments, shows, and games. Each booth takes the tickets from customers and then turns in those collected tickets to the carnival organizers -- who distribute the cash taken in accordingly (holding back some for themselves to cover costs and make a profit). In this case, you'd be the carnival organizer, selling the "tickets" that others are using for global commerce. This company makes the tickets and software to manage the payout.
Am I correct -- is that about the essence of the deal, Eekcaman1?