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Click to view slavaret's profile Mogul slavaret 78 posts since
Oct 26, 2007
15. Re: Does anyone subscribe to traditional magazines anymore Dec 20, 2007 12:01 PM
I won't subscribe to a magazine unless it's free (professional publications, ad supported, etc.).

The ONLY publication I subscribe to is Investors Business Daily. The ONLINE edition. I like them because their style is to give you the bottom line in as few sentences and words as possible. I get all the investment info I need from them daily in 30 minutes or less.

The Internet is my primary source of info for everything else. I think the magazine format is outdated as the info is often stale when it gets publushed and distributed. I bet if you did a poll here you would find direct correlation between magazine subscriptions and age.

My wife subscribes to the Sunday edition of San Diego Union-Tribune for ONE REASON only: COUPONS.

The circulation has been dwindling and to boost numbers they are now delivering Friday and Saturday papers to our door as well even though we haven't asked for them and they go straight into recycling or fireplace. They realize they are dying and are now considering an ONLINE magazine where readers can post articles, notices, photos, announcements, videos, etc. I think that's the format of the future: online, interactive, with moderated reader input and without the ususal editorial pontification.
Click to view BDS INC's profile Founders BDS INC 131 posts since
Jul 20, 2007
16. Re: Does anyone subscribe to traditional magazines anymore Dec 20, 2007 3:06 PM

ESPN
Sports Illustrated
King

For me all my business information, comes from the web.
Click to view Biz Online's profile Mogul Biz Online 71 posts since
Oct 10, 2007
17. Re: Does anyone subscribe to traditional magazines anymore Dec 21, 2007 8:30 AM
Great question, MagPublisher!
If you are considering doing your own magazine, and find the startup capital a bit heavy, I would suggest a free blog, and a subscriber-based access to your most important articles.

One of my favorite marketing blogs is Seth Godin. He is an author as well, so the blog really helps sell his books. He has a real knack at writing about marketing. Just do a Google search and you'll find him.

Currently:
Favorites: Fast Company, Wired, Entrepreneur
Others: Wall Street Journal, Fortune, Inc.

Best of luck!
Cliff
Click to view volusiafamily's profile Professional volusiafamily 3 posts since
Aug 10, 2008
18. Re: Does anyone subscribe to traditional magazines anymore Aug 22, 2008 10:16 PM
in response to: bizguy

Hello ,


My name is Sarah Romagnoli and I am the Publisher of Volusia/Flagler FAMILY LIVING Magazine, which is a print and online magazine serving the families of Volusia and Flagler Counties, Florida. Our website is http://www.volusiafamilyliving.com/ .


Although I started the magazine on a shoestring, we have paid distribution at all the 7-11's, Food Lions, Winn Dixies, BlockBuster Videos and K-Marts in the area and in hundreds of professional offices and locally owned establishments throughout the two county area. We are also excited that we will be at the front offices of all of the schools and libraries as well.


The magazine is free and is supported solely by advertisers. We would like to attract more local advertisers and more corporate accounts. We would also like to have more space devoted to articles.


In order to have more space devoted to articles we need to have better paying advertisers.


In order to have better paying advertisers we need to change our printing process so the magazine is more clean, clear and professional.


In order to change our printing process we have to change printers.

In order to change printers we need capital. (The printer we have been using works on terms with us and the "new" printer must be paid up front. The cost of the "better" process is actually less, but it must be paid in full and up-front).


These changes will not only allow us to make the magazine exactly what we desire it to be, with more articles (able to have a greater impact on readers) and less advertising, but will also make it much more profitable by allowing us to charge a premium for the advertising and attract large regional and national advertisers.


We have also, due to demand, expanded North into Flagler County . Palm Coast , the Largest city in Flagler County , is still growing rapidly and is a great place for families and businesses. In order to incorporate Flagler County , reach the families of Flagler County and advertise for the businesses in Flagler County , we must add to our

distribution sites to include Flagler County .


The only thing standing between us and a more professional magazine that is widely distributed and desired by advertisers, including regional and national companies (that pay well) is a modest amount of capital.


I am looking to acquire $10k to $20k, from whatever source is available.

My credit is terrible due to a divorce.


I know that some places purchase future credit card payments. I have only been accepting credit cards for 2 months and have a monthly average of between $2500 and $3000 per month.


What I am looking for is someone who believes in family values and wants to help a magazine that promotes those values, while earning a lucrative return on their investment either as a lender or equity partner.


you can contact me at: sarah@volusiafamilyliving.com


Sarah

Click to view AzTouristNews's profile Professional AzTouristNews 6 posts since
Jan 20, 2009
19. Re: Does anyone subscribe to traditional magazines anymore Jan 21, 2009 12:05 AM
I hope you are an "A" personality.

One thing you must be for success...I hope you are sales oriented, for that my friend, is what this is ALL ABOUT. Distribution is key, target market is key. In the final analysis, if you are going to have to depend on sales people and YOU are not the sales person that would know when other "sales" people pull the wool over your eyes....that will be the challenge, cash flow.

Editors abound, designers, abound....Vision, will be yours to win with or lose.....Sales,....sales, sales.
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