ForumsAdvertising, Sales and Marketing

Hawaiian bath and body products

Thank you for the compliments.

We often give samples based on the order contents, but we don't want to advertise this on our site. What we offer is a true gift, and we don't want to say if you buy this amount we will give you a free sample.

This works too: 'send to a good friend'; 'send a sample to a friend'; 'bookmark this page'; 'Mark it as favorite' . Propose a lottery, a sweepstake or a teasing. Propose a surprise box, a beauty contest or a beauty test; what is going well with your personality?. Etc... When get time I will send you a list to make your web site a wonderful place to visit, where there's always something interesting to do. I think Luckiest could help too. He has many academic popular marketing tools to help (PS: email me)John.

Hi Nat,

Something you may consider, rather than just giving away products, free shipping, free discounts to your products, is think about giving away discounts to your complimentary products. What I mean by that is, you seem to have a great variety of "natural elements" that ranges from lotions to soup; so, find other e-commerce sites that focus on products that is closely related to yours or would even enhance your products. Try to partner up with these sites and offer them to give their customers a small discount while still giving them a percentage of the profits. Ask them to return the favor, of course. This would help build and expand your network of customers very quickly if done properly. Not only that, you'll look like the wonderful person that's trying to help your current customers and they'll love you for it. I've used this technique with a lot of other sites and have gotten discounts in the thousands worth of products. I've taught this technique in my ebook a while ago and I still get compliments on the idea. I hope it works out for you as well.

On the themed gift note, how about combine a few items into a 'basket' with a theme. I don't mean shopping cart/basket - I'm talking about an actual basket/box/collection of related items to a theme.

For example: Valentine's Day Lover's Basket - some oils, some soap, some aromatherapy, all around a romance theme.

You can create a page/product that is optimized around each basket. That is, if you have a robust enough ecommerce package. But even a DIY website should allow you to make a new product, that is a compilation of other products.

Do that, and you've moved from products to solutions - I need a nice Mother's Day gift, gee, look at this MD gift basket idea/collection from Hawaiian Naturals (whatever biz name is...).

(I suspect that is exactly what Corp was thinking - if not, didn't mean to put words in your post.)

Thanks for your input MT,

Those are great ideas, but we cannot make a product just for one holiday, this is why we named our baskets after the islands.