The SEO game is indeed a monster to wrestle.
One thing to know; the ppc click campaign will
do nothing for Natural or Organic listings.
I have found the good seo can't be beat...
Articles, Press Releases, Audios, Vidoes and Podcast.
..if done professionally. These need to be created and
submitted once per month for optimal results.
And, if done professionally, can produce amazing results
placing you on the Top of Page 1 of Google on
different keywords.
Make sure you Are using the correct keyword in
the site header. (Although, it is argued often how
many to use, we have found that up to 60 and as much
as 90 are okay.)
Also, I would set up a twitter.com account and "tweet"
about once per day. Although it is a simple micro-blog
and in and of itself doesn't accomplish much, the search bots
absolutely Love Twitter. (Your posts will get easy rankings.)
Next: and this is sort of important, Keyword Research.
This is a neat tool you can use free of charge.
www.freekeywords.wordtracker.com
(No one knows about this that one.)
The ideal criteria for keywords to be optimized is about
400 searches per day or less. I ususally try to stay with
keywords that are between 200 and 500 searches per day.
Hope this helps!
Mike Dodd
www.MikeisIN.com
