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You can try to pick off people one by one or you can try to grab a group's attention by finding out who influences them.

Think of your ideal customer base. Think of the things that are important to them. Why would they want organic treats for their dogs?

Then think of the people that do stories in the publications and online for this target audience. Are there writers, reports, editors, bloggers, or other influential people that you find typically write the stories that your target market reads or listens to?

Write a press release, article or useful data out to these people to pique their interest about your products. Do not make your introduction a self-promotion piece. It needs to have value for the end customer referring back to how your products solve these needs or problems.

If you can get these types of influential people to become your mouthpiece for recommending your products, it will go much farther than paying for an ad.

Hope this helps.

Doug Dolan

The Solopreneur's Guide

http://thesologuide.com/

I have sold Ice Cream Novelties for years. When to a service Station, and saw Dog Treats by the Tills. Ask the staff, and they said they sell lots all the time, as people have their dogs in the car, truck, etc., with them, or take them home, for later.

If you made up some counter displays, and labels, etc. This could be a great way of getting your products out there.

Make a business card dog biscuit, with your web info, e-mail, etc.

If it works, set up other people in other areas, cities, as distributors.

Cal

PS. Make sure the pic of you and Ollie looks "friendly and open".... you don't want it to look stuffy and "professional". That will work against you in most cases!