1.
Re: Advertising Business Nov 26, 2009 2:36 AM
Advertising is an important component of your
marketing strategy,
along with direct marketing, PR, exhibitions and a website. The aim of
each of these is to promote your business and communicate the
information you want to send to your intended audience, usually with
the aim of increasing sales.
Until a customer deals with you directly and actually buys your
products or services, your advertising may help to form their first
impressions of your business. While advertising can attract new
customers, it can also turn potential customers away if it seems
amateurish compared with your competitors.
This guide gives advice on where and how to advertise. It also shows
you how to manage the process and ensure you get value for money.