I am in the process of developing a super premium brand of ice cream to compete with the likes of Ben & Jerry's Breyers All Natural Haggen Daze and the like...
I have completed the business plan. My financials look good. I have had numerous trips to the SBDC and Score, and as of recently an accountant to take a look at everything. I hear that my concept and service model is very solid. The market is properly defined and ultimately, if the product recieves the proper marketing I should be sucessful. VERY ENCOURAGING STUFF...
I am entering a business plan competition and my submission is due by early October...
MY PROBLEM....
I cannot for the life of me figure out the distributing peice of the puzzle. I will only be selling pints of ice cream which makes it easy. I have 12 flavors that I have developed but only 5 that I will release initially. I have also determined which stores would be the best fit for my product and in store promotional techniques etc. What I cannot find out however is how to get them the product.
In speaking with my manufacturer he says that I could work out a deal with the chain that my product will be in where they purchase the product and I ship it directly to their distributing location. This is an optimal solution however I am not sure that this will be the case with all of the chains I am looking to target.
Also how do the grocery chains and stores work? From the countless phone interviews and conversations that I have had with people inside and outside of the industry I am still a little hazy on their operation.
I have heard the following: They operate like a real estate company. You purchase shelf space and you move your own product....
I have also heard that if your product is good and they like it, they will buy it directly from you and resell it with their own markup...
P.S. While I appreciate the general post like go to SCORE and the SBDC and try this or that... I would really appreciate all the more an answer that will point me in the right direction. Please take this into consideration before you respond!
HELP
EXCITED ICE CREAM MAN
I have completed the business plan. My financials look good. I have had numerous trips to the SBDC and Score, and as of recently an accountant to take a look at everything. I hear that my concept and service model is very solid. The market is properly defined and ultimately, if the product recieves the proper marketing I should be sucessful. VERY ENCOURAGING STUFF...
I am entering a business plan competition and my submission is due by early October...
MY PROBLEM....
I cannot for the life of me figure out the distributing peice of the puzzle. I will only be selling pints of ice cream which makes it easy. I have 12 flavors that I have developed but only 5 that I will release initially. I have also determined which stores would be the best fit for my product and in store promotional techniques etc. What I cannot find out however is how to get them the product.
In speaking with my manufacturer he says that I could work out a deal with the chain that my product will be in where they purchase the product and I ship it directly to their distributing location. This is an optimal solution however I am not sure that this will be the case with all of the chains I am looking to target.
Also how do the grocery chains and stores work? From the countless phone interviews and conversations that I have had with people inside and outside of the industry I am still a little hazy on their operation.
I have heard the following: They operate like a real estate company. You purchase shelf space and you move your own product....
I have also heard that if your product is good and they like it, they will buy it directly from you and resell it with their own markup...
P.S. While I appreciate the general post like go to SCORE and the SBDC and try this or that... I would really appreciate all the more an answer that will point me in the right direction. Please take this into consideration before you respond!
HELP
EXCITED ICE CREAM MAN

