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Change in direction for my business, Welcome

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A good business plan would help. The plan is like a road map to success
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Maverick,

We could suggest businesses but we would be doing so from our perspective. We don't have a good enough picture as to who you are or what you want to do other than sell phones. I work in advertising but I would not suggest you get into advertising unless you have a strong interest in it.

Since you have the experience with cell phones could you move to more of a consultant role? Think about it, individuals and companies buy phones and plans but really struggle to find what is the right phone and plan for them. You could market your company as the source for unbias information - you sit down with a person, asked all the right questions, and then you research and present them with a couple of options. This would be a move more towards the service end of what you are already doing. Your website could enhance the business because it would allow you to help clients where ever they are. You could host classes and seminars at your store on getting the most from a phone and plan.

I think you could fill a hole that most folks aren't even thinking about - look at the success of Consumer Reports. I don't know why car salespeople don't do this for the car buying process?

Granted this isn't much but without more information from you, I'm flying blind here. That is why Luckiest asked you to fill out your information. The more we know the more we can help.

That being said I hope I added something to the conversation.

You're welcome.

I am not sure how you charge for your services but you have a better idea of what the market will bear. If you do this, capture as much information as possible form people so that you can stay in touch, offer specials, and advise them when their contracts are close to expiring. Imagine how busy companies can keep you - small and medium businesses could save a lot of time and energy.

Maybe draw up a survey and ask people as they come into your store if they would be interested in this service, and how much they would be willing to pay?

Change in direction for my business

It is great that you have a business plan. Have you updated the plan recently.
The following is the text book definition of a business plan.
the plan serves as an assessment TOOL for you the OWNER. As you update the points of the plan, you will have to reaffirm the viability of your ideas.

As you brainstorm for a new direction, the plan will help make sure that both you and the business are progressing in the new direction.

Good luck
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