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19 Replies Last post: Jan 21, 2009 12:05 AM by AzTouristNews

Does anyone subscribe to traditional magazines anymore

Dec 17, 2007 6:08 AM

MagPublisher 11 posts since
Dec 11, 2007

As someone who has been in the publishing business as a staff writer, freelance writer, associate editor and editor, I believe I have the background and finally the capital to strike out on my own and start my own magazine.

I have been working for and writing for business and finance magazines for the past 15 years but during that time I have seen magazines come and go and ad revenues decline steadily.

Boards like this and other great sources of information online, all take away from the profit potential of traditional magazines.

With that being said, I am just curious, do you see real value in the traditional magazine and what traditional magazines if any do you subscribe to?

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LUCKIEST 8,136 posts since
Aug 6, 2007

1. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 6:48 AM

Best of luck if and when you strike out on your own and start a magazine. Please DO NOT strike out.
We want you to succeed.
What magazines to we subscribe to. Very few. Sports Illustrated, Real Simple and The New Yorker.
We get the New York Times and The Wall Street Journal delivered daily to the house
In the past we used to get Life, T V Guide, Playboy and Good Housekeeping.
Today we take current magazines out of the library.
Hope this helps, LUCKIEST

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puzzleman 297 posts since
Oct 11, 2007

2. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 7:06 AM

I guess that I am sot of old school. I like to read a lot of magazines and books.
I like the fact that it is always on, do not have to wait for it to boot up and I can reread the articles whenever I want. Also too I like tearing out the pages and saving the ones I want for later information or review.

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DomainDiva 1,763 posts since
Oct 10, 2007

3. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 7:21 AM

I used to subscribe to Buisness 2.0...from the very first issue! Until those rats at Time Warner closed it and made Biz 2.0 a part of (of all things) FORBES. Forbes is so ....old and stodgy. That being said, I take Entrpreneur magazine. Since they have revamped it and gotten rid of all the franchising stuff (which was what the magazine was all about for a long time) it's better but nowhere NEAR to what Biz 2.0 was. I miss that magazine. I also have taken in the past The Economist.

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MagPublisher 11 posts since
Dec 11, 2007

4. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 9:09 AM

Thanks for the responses. It is good to see that people are still reading paper publications. I have a unique idea for my business magazine. Hopefully people like you will read and find it interesting.

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LUCKIEST 8,136 posts since
Aug 6, 2007

5. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 9:34 AM

in response to: MagPublisher

MagPublisher. As I said last time, Good Luck. I am a SCORE Counselor and SCORE helps people FREE,
who are going or in business. SCORE suggests you develop a Business and Marketing Plan.
You can visit SCORE a office or visit online.
LUCKIEST

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DomainDiva 1,763 posts since
Oct 10, 2007

6. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 10:20 AM

in response to: MagPublisher

Do not leave us hanging!!!! PLEASE! Spill the beans so we can help and contribute!

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Campbell 18 posts since
Dec 9, 2007

7. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 11:41 AM

I subscribe to a few magazines Money, Fast Company, Conde Nast Portfolio, and American Scientific and I'm also one of those guys who shuns newspapers when the Internet is so much more effecient. As part of the American public that buys newspapers I must say that I prefer to read professional magazines opposed to being on their website.

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MagPublisher 11 posts since
Dec 11, 2007

8. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 3:02 PM

Not being secretive, I just think I have a great idea and don't want to share until everything is fully baked. But I'll give you a hint. What's the problem that most business owners have when they are getting started or want to grow?

My magazine will focus on that subject as there are always changes and there is so much information out there.

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LUCKIEST 8,136 posts since
Aug 6, 2007

9. Re: Does anyone subscribe to traditional magazines anymore Dec 17, 2007 3:34 PM

in response to: MagPublisher

As I said before, Good luck, How soon do you plan on starting this magazine??
Work on a Business and Marketing Plan. Have a Lawyer and an Accountant.
Glad that you have the capital to strike out on your own and start this magazine.
LUCKIEST

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DomainDiva 1,763 posts since
Oct 10, 2007

10. Re: Does anyone subscribe to traditional magazines anymore Dec 18, 2007 4:05 PM

in response to: DomainDiva

Flash!! the Diva corrects herself...Business 2.0 became a part of FORTUNE. Not Forbes and Fortune is owned by Time Warner. Yes dear ones, the list of 101 2007 Dumbest Moments in Business is on the website as well. At least Time Warner kept THAT.

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Lighthouse24 2,402 posts since
Oct 10, 2007

11. Re: Does anyone subscribe to traditional magazines anymore Dec 19, 2007 1:50 AM

The Internet is my preferred source for news and research, but I still subscribe to traditional magazines as a source for ideas, topical information, and entertainment. Like many in the community, I receive Fortune and Fortune Small Business for free as a benefit of having Bank of America and American Express business accounts -- and I like them both. I also receive a number of journals as a result of university or professional affiliations (those from the Project Management Institute, American Management Association, and Harvard Business Review are my favorites). My two main hobbies are sailing and music, and I subscribe to Sail and Performing Songwriter.

The physical layout, text, and colors of the magazine are just more aesthetically pleasing to me than the on-line versions of the magazines above, plus they're more convenient to carry around and read in spare moments.

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DomainDiva 1,763 posts since
Oct 10, 2007

12. Re: Does anyone subscribe to traditional magazines anymore Dec 19, 2007 11:31 AM

in response to: MagPublisher

The biggest problem is obviously money and then theres the circus called 'venture captial' where you have to learn to 'play the game' to get funded. That is what just frosts my biscuits the most is the way the VCs' treat entrepreneurs. Its like a begging game....to see how far they can get you to grovel before you are funded and then "oh we are taking 60%"! Even the Gathering of Angels Foum has a 2500.00 up front fee that the presenter has to pay to even get in!!!!

The circus and the game did not work well for me...I ended up being funded by an angel friend who is in the aviation industry as well.

As for me my biggest hurdles were: Over 50, female, and having the nerve to do a tech start up!

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Campbell 18 posts since
Dec 9, 2007

13. Re: Does anyone subscribe to traditional magazines anymore Dec 19, 2007 12:11 PM

in response to: DomainDiva

Congrats on securing your second round! If you're interested in up your Internet Marketing and Branding I'd love to give you some ideas.

-Campbell

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bizguy 3 posts since
Dec 20, 2007

14. Re: Does anyone subscribe to traditional magazines anymore Dec 20, 2007 2:39 AM

YES! We still read magazines. I have been in the magazine publishing business for over 4 years now and things are growing for us every issue. I do believe that the business is changing rapidly and the way to ensure you stay on top of the curve is to do things differently that the traditional publishing methods. A print publication does need to have a strong online presence to really help get the word out both to your readers and of course to your advertisers. People still do and always will enjoy the tangible aspect of a glossy magazine either by the pool side reading or on your coffee table.
The key is a very low burn rate, an extremely strong editorial team, great distribution, superb print pricing and a niche that you feel will embrace your magazine and lastly a niche that advertisers LOVE!

Best of luck to you!

Adam Toren
co-founder
http://www.YoungEntrepreneur.com

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Does anyone subscribe to traditional magazines anymore

Dec 17, 2007 6:08 AM

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