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Lee Parker (Web Developer)

Why Certainly, I too am trying to drive traffic to my web site www.LSLOGO.com, I have links, give aways and questions. My IS provider says I'm doing the right thing but no traffic. I've been at this for almost a year.
HELP!!!

Hi Langsmile,

I looked at LSLOGO.com and I think you should consider making some changes to the site. First, all of the pages on your site have the same page title "LS Logo" this is critical! The page title is what shows at the top of the browser window bar - it is also what Google and all of the search engines use to determine what your page is about. Each page title should be different and use the keyword that describes what is on the page. For example you should have a unique page for each t-shirt logo that shows only one t-shirt and name that page something like "Brazilian Smile Logo Shirt" This tells the search engines (like Google) what is ON that page. You also need to put a nice, long description paragraph at the TOP of the page that uses that same term "Brazilian Smile Logo Shirt" along with other phrases that describe what is on the page - like (pre-shrunk 100% cotton Beefy T, available in Medium, Large, and extra Large, available in these colors: Black, Blue, White..... etc.) This is really important if you ever want people to find your pages in the search results.

Also, I would recommend more complete descriptions on your home page about what your company does and the products you offer, and PLEASE, get photos of your shirts with the logos on the shirts. People do not read all the fine print, they want to see the final product - also, make sure the images are named like this: brazilian-logo-shirt.jpg not like this: image57.jpg. Then make sure the "Alt Tag" for each image also describes the picture.

Lastly, I think your site could use a little re-design, It looks a little "home made" and not to hurt your feelings, but people want a real professional looking site if they are considering an order.

That's all I have time for right now - good luck with your site, I hope you can make those changes. This is only the beginning of what can be done to make your business show up online. If you want more information, get a free DVD here: http://www.businesstrafficsecrets.com that teaches more on these subjects, and also gives you a 14 day trial membership in our video training series.

To your success,

Earl

In my previous post, I don't know if I defined certain words for newbies to online marketing.
Of course everyone knows what website traffic is. But I'm not sure if I defined the difference between targeted traffic and non-targeted traffic. Targeted traffic refers to people who fit your ideal demographic, the most likely people to be interested in and buy your product, the people with the "pain" you have the ideal solutions for. Non-targeted traffic is a large pot of the general public that hopefully contains at least some of this ideal demographic along with a majority of people who are outside this ideal demographic.

For this reason, you will always get a much higher conversion rate from targetted traffic.

Conversions do not necessarily refer to sales. A conversion is any action or direct response your visitor takes that moves them closer to the sale. This can be signing up for your opt-in email newsletter, signing up for a Seminar, calling you for a proposal, etc. We call this a soft conversions. Other conversions are closed sales or result in closed sales, where your visitor becomes a paying customer by buying something from your website, ordering by phone, or paying for your service. We call these hard conversions. A hard conversion is a sale.

In order to be successful in web marketing, you need all three legs of the three legged stool. These three legs are:
1. Traffic. Preferably highly targeted.
2. Conversions. A website that gets a high percentage of both soft conversions and hard conversions. The benchmark that we and our clients find successful is 18% soft conversions and 3-6% hard conversions.
3. A large list of interested prospects you can continue to market to by providing high quality, in demand information. This is your opt-in email list.

If one of those legs isn't there, your marketing efforts will not be successful. If you get 100s of interested prospects to visit your website each week, it's worth nothing unless your website converts a high percentage of those visitors. If your website converts well, it won't matter unless people find it and visit it. And, unless you build a solid list of interested prospects, any success you have will be short lived.

So continue to work on all three together. Constantly checking your conversion stats will show you what you need to change to keep your conversions high.

Keep building your traffic using all the methods we list on our website and in our free e-book.

One of the most reliable sources of highly targeted trafffic is a link from the website of another trusted online vendor. One website linking to our website consistently results in conversions over 50%. That's extremely high. It means that for every two people coming to our website from this website one person takes a positive action, like signing up for our Email Newsletter, contacting us for a free website analysis, or requesting a proposal. So far no other source of traffic has such high conversion rates. We average 18%.

There are several ways to get people to link to your website, but one of the best is to have really great content on your website that inspires people to link to it.

Remember that traffic is only one of the three legs. When you build a really large opt-in list, this will become one of your main sources of highly targeted traffic. And the other sources of traffic will continue to convert and grow this list even larger. It's a positive cycle that continues to grow and build on itself.

Peter

Peter Cutler
Studio 525
http://studio525.com

We don't just create websites.
We create results.

I'd suggest you start a blog (blogger.com is free) and also write articles (Ezine Articles - also free). You should write articles and blog about the benefits of your product and include how it has helped your life. If you can get someone to write a testimonial to include it also helps a great deal. Don't forget to link back to your website.

I do have the same problem as do many ecommerce businesses. The problem is not so much traffic, as I do get a lot of that. The problem is turning the traffic into customers. I get very frustrsted when I look at the site satistics and see how many people have been to my site in any given day, and not one customer. I put ads on craigs list and that brought me a couple customers. I have stop putting ads on face book and twitter, yes you will get some traffic from that source, but no customers. It is very frustrating. I find that most people have Paypal accounts and they feel that paypal is a safe method of payment, for what ever the reason they feel that way. So now I am applying for a paypal merchant account as well as having the regular payment types. I feel that this could be one way of turning visitors to my site, into customers. I would love to be able to set up a search engine with google or Bing, so that I can connect the people who are seaching for products, with the products I have. I tried using goolge products but they are so difficult to understand how to set up, the different procedures. I wish there was some one who could help me to understand how to use any of google products to bring customers to my site. If there is any one who has been successful in doing that, could you share your expertise with me please? I would be very grateful. Thanks!
Althea

Hi Discount.Main,
Congratulations on getting all the traffic you need. That's no small feat. You're half way there.

Your problem of not converting that traffic to buyers is probably the most common problem on the web. But you CAN do it.

Most of our clients come to us with that same problem. We're able to get them an average of 18% online conversions. That means that 18% of all visitors take some direct action on the website that lead to sales. That might be signing up for their email newsletter, signing up for a Seminar, or calling them for a free proposal, consultation or more information. Not all those actions lead to sales, but we're averaging 3% to 6% closed sales depending on the client.

Personally, I've had great luck with Twitter and even online Forums like this one for my business.

The website itself needs to convert and most of that is the job of the content and how it's written. Good website copy must creat trust, build an inimtate bond with your visitors, increase their desire, overcome their objections, and present an irresistible, no-risk offer. It also takes a complete sales system. Most people won't buy the very first time they see your website. So you need to build a list of interested visitors and give them an incentive to return to your website and buy when they're ready.

We have a free e-book you can download from our website explaining in detail how to do this. It's called The Complete Online Selling System: 5 Proven Steps That Turn Your Website Into A Powerful Sales Magnet.
If you'd like to see it, here's the url:
http://studio525.com/special_report

Good luck and know that there are many tools and techniques to increase your website conversions and sales. Knowing that it isn't happening right now and looking for answers is the first step in making the changes that will lead to your success.

If I can help out let me know.

Peter

Peter Cutler
Principal / Creative Director
Studio 525
http://studio525.com

We don't just create websites.
We create results.