Go to the Home Page of this online community. Under featured you will see
"Share your business success stories" open this format then scroll down till
you see "How to protect your personal assets when you run a business", this
is by nevadalawyer. It is VERY helpful article. I suggest reviewing this.
A suggest to assure you have all your ducks in a row..."private opening
followed by a soft opening".
Private Opening...
This means you first open for a day strickly by invitation only. Your invitation
offers the invites to a free service, include refreshments. Include promotional products
like pens, kuzies to take home with them (they will become your biggest
word of mouth). Those attending your private openings know you have new employees
and understand you working within a new enviroment. Anything
you missed will be caught during this private opening any changes you need to
make can be done before the soft opening. You can also gain media attention
with a private opening and support the community at the same time. For example:
you can send out invitations to the Fire Cheif, Police Cheif, City Mayor, City Council, etc.
calling your private opening "You desserve a break this day". During this
private day take pictures during this "desserved break themed private opening"
and days later write an article to match the photos and send it in to the newspaper.
Soft Opening...
Following your private opening you should have all the kinks and problems worked
out. This includes adding or deleting valid suggestions from your private invitation
guests.
Quietly open the doors to the public for 30 days or less without the fanfair and
ribbion cutting. Get in the grove of the spa before announcing the Grand Opening.
Let word of mouth begin to travel. Give every guest an invitation to the Grand Opening.
This is your time to tweek to perfection as a team before the Grand Opening.
Grand Opening...
Make it big and better than the rest. Door prizes, marketing discounts, ribbion
cutting, media coverage, pull out all the stops. Don't forget to save the door prize
names to send them coupons for the next visit. Lure the parents with kid jumps.
Get a hometown hero in the spa during a given time. Advertise.
Relax...
I bet you are simply letting your mind go around in circles with worrying because you are
currently overwhelmed, with lack of sleep and your mind has no time to shut-down.
YOU NEED A SPA!
And soon you will have a very successful one to go too daily! Wish I was you!!
