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5 Replies Last post: Oct 27, 2008 10:02 PM by Jebgroup

Adding new products

Dec 15, 2007 10:52 AM

Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
I am thinking about adding more products to my e-commerce, http://www.natural-elements-online.com. What type of products would you recommend? For example, I would like to add tanning/sunscreen products in time for summer. What do you think of this? Any other suggestions are welcome. Thanks in advance for your input.
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Click to view LUCKIEST's profile SCORE LUCKIEST 7,939 posts since
Aug 6, 2007
1. Re: Adding new products Dec 15, 2007 10:59 AM
in response to: NatOnline
Adding new products is what business is all about. Do you have a Business and Marketing Plan??

You can get a lot of FREE info from SCORE online.

Good luck, LUCKIEST
Click to view Biz Online's profile Mogul Biz Online 71 posts since
Oct 10, 2007
2. Re: Adding new products Dec 15, 2007 11:00 AM
in response to: NatOnline
Hi NatOnline,
Certainly you would want sunscreen for the summer months. Also, you do a lot of reselling of products on your site. I would suggest finding a manufacturer and doing private label products. This way, you will greatly improve your margins, and won't be competing with all the others selling the same brand. Skin care is one of the most competitive environments on the web, and you have already defined your niche by using "natural elements", so stick with this.

Dress up nice, take your wife, and go to Macy's, Nieman Marcus, and other higher end stores. Shop the skin care area, see what they are pushing, and then have the product made for you and sell it for less than they do! You may even think about and purchase a few of the products that are naturally-based, and have them reverse engineered at a lotion manufacturer.

Best of luck!
Cliff
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
3. Re: Adding new products Dec 15, 2007 11:17 AM
in response to: LUCKIEST
My business and Marketing plan are flexible, as the core of my business is successful. I am looking to increase products line.
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
4. Re: Adding new products Dec 15, 2007 11:25 AM
in response to: Biz Online
Hello Cliff,

Private labels mean higher quantity to buy from some vendors, with some others it is impossible.

Manufacturers will make products with a minimun of 500 units for each products, so we are talking about 100,000 units as we are selling more 200 products on our site. I really cannot afford a stock of $500,000 lol

We are a small business :-)
Click to view CorpCons08's profile Mogul CorpCons08 1,128 posts since
Nov 14, 2007
5. Re: Adding new products Dec 15, 2007 12:06 PM
in response to: NatOnline
I honestly had a lot of fun browsing through your products. Your prices are competitive for specialty natural products. :)
I was picking through and saying "oooh this would be perfect for..."
I would like to see some men's colognes if they make anything like that. You have women's perfumes but nothing for men.
I am also intrigued to see what products you do have for sun screens and tanning lotions. People always go to Hawaii and have a beautiful tan.
I work out in the sun for hours and my tan is "eh." LOL!

Best wishes my friend, hope that helped,

CC08
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
6. Re: Adding new products Dec 15, 2007 1:28 PM
in response to: CorpCons08
Thanks for the compliments,

Perfumes, colognes etc... came from Hawaiian flowers extract. They don't make anything like that for men, the only things I can try to get are barber soaps with these fragrances, perhaps I should try to sell these products for us.

Sun screens and tanning lotions are what I am looking to sell next summer, I just found one vendor for now and need some more to compare ingredients, etc...
Click to view CorpCons08's profile Mogul CorpCons08 1,128 posts since
Nov 14, 2007
7. Re: Adding new products Dec 15, 2007 2:48 PM
in response to: NatOnline

Excellent Nat, that sounds great.
I would love to see if they had something like barber soaps.

Keep me updated. :)


CC08

Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
8. Re: Adding new products Dec 15, 2007 3:27 PM
in response to: CorpCons08
I will, thank you :-)
Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
9. Re: Adding new products Dec 19, 2007 2:12 AM
in response to: NatOnline

NatOnline, some Hawaiian bath products you might consider are Cane Sugar Scrub, Coconut Bath Soak, and Volcanic Foot Scrub (the brand name of the ones I'm familiar with is "Ola" if that helps).
Click to view NatOnline's profile Mogul NatOnline 670 posts since
Oct 10, 2007
10. Re: Adding new products Dec 19, 2007 9:26 AM
in response to: Lighthouse24
Lighthouse24 thanks for the input,

Well some bath products don't sell very well, like bath salt you mentionned as Coconut bath soak. I am afraid that the accessories like volcanic foot scrub etc... will be the same. The bath salts are not very popular and took me a year to sell.

I know Ola just by name and by ranking on search engines, one of our competitors ;-).

This is the time for us to evaluate which products we want to discontinue, and products we want to keep selling.

I think we will try to sell this summer some Tan lotions, after sun etc... extend the line in Kukui (creme scented and unscented) discontinued the oils but not the massage oils, etc... basically to reorganize all the products

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