See that's what bugs me about internet marketing.
People promise first page ranking in Google, when, in reality, there are no guarantees any site can make it to the first page in Google in a competitive market. And certainly not in a short time or without a great deal of effort.
We've managed to get many of our clients on Google's first page. But we didn't do this overnight. And we didn't do this simply by adding selected keywords to their home page or listing them in a ton of other search engines or going through a link exchange that nobody links to.
It doesn't happen that way. Although there are still a ton of people out there who try to convince you that it does. Don't believe it. There is reality and there is an appealing fantasy. They're not the same thing.
As the Who so eloquently put it, "We won't get fooled again." Good advice for all of us.
First page in Google for competitive keywords will bring you a ton of traffic. And this traffic will be people searching for what you're selling. It's a great goal to shoot for.
But it takes a lot of upfront work to get there. One of the best ways to do this is to create a lot of great content that people want. Add a blog to your website, so you can post even more content. Write articles and Special Reports and distribute them through the web. The more content you create related to your product or service, the more ways Google will have to find you. And the more that content is distributed and picked up by other websites, the more markers will point back to you and your website. That will bring you traffic directly, but it will also raise your ranking in Google. That's the way we've managed to bring our clients and our company to Google's first page for competitive keywords. I don't know of another way. At least another way that actually works.
And Google is where you want to be found. It's by far the number one
search engine. It's already become a verb. When you want to find
something on the web, you Google it. You don't Yahoo it. Or Bing it.
You Google it.
Getting on Google's first page is not about tricks or technology or techniques. It's all about content. Lots of content. Lots of really good content. Lots of really great content that other websites pick up and bring you tons of inbound links. The web is rapidly becoming a writer's medium. Lots of great content brings traffic to your website. And great copywriting turns that traffic into sales.
It's not rocket science. But it's not easy. There are no shortcuts. You're either a pretty good writer and marketer yourself or you hire someone who is. Most likely that won't be your web designer or developer. A painful lesson most of our clients discovered before they came to us.
Good luck. Good selling. And keep your eyes open.
Peter
Peter Cutler
Principal/Creative Director
Studio 525
http://www.studio525.com
We don't just create websites.
We create results.
