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14 Replies Last post: Sep 6, 2009 5:12 PM by CoastalBaby

Need ideas on marketing a 4M+ real estate rental portfolio

Jul 27, 2009 7:09 PM

Click to view PassiveIncome's profile Professional PassiveIncome 3 posts since
Jul 6, 2009
Hello all! Any advice would be gladly appreciated!

I am a licensed N.C. and S.C. real estate broker located in Charlotte, NC. I currently have a 50+ residential portfolio with tenants, leases, and security deposits in place. All properties are upgraded and in good shape (this is NOT a group of used up inventory units needing maintenance). I have also already made a prospectus listing all relevant details for the portfolio.

The question is where can this be advertised? I am finding that $4M+ is too low an investment for most REITs and it is too large for most smaller investors. Finding the players in the middle is a bit challenging. We are in a fantastic market that has avoided most of the nation's housing crisis. I can break the properties up into smaller groups and also sell them individually on MLS ... but it would take some time to get through 50+ individual sales...not to mention the parade of potential buyers can scare a tenant that they may lose rental rights to their home.

I would like to sell them in bulk or large sets to an experienced landlord that appreciates the work already in place for this portfolio. They are literally ready to be turned over to a management company or manage yourself depending on the investor. I am also already a member of MLS but in our area we encounter mostly single property buyers.

My gut feel is I am missing where these types of real estate investors gather...any ideas?
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Click to view Iwrite's profile Mogul Iwrite 1,101 posts since
Dec 29, 2007
1. Re: Need ideas on marketing a 4M+ real estate rental portfol Jul 28, 2009 12:35 PM
in response to: PassiveIncome
Have you talked with the bankers who have helped you with your funding? It is more than likely that they can provide you with valuable insights.

This market is somewhat small and specialized, I think you might want to look at direct mail and an interactive campaign (website, email and blogs). I think you can address the not big enough for some and too big for others by creating a message that emphasizes the profit margins. I think you can attract a group of smart investors with the right message.

Good luck. I hope this helps.

derek
Click to view PassiveIncome's profile Professional PassiveIncome 3 posts since
Jul 6, 2009
2. Re: Need ideas on marketing a 4M+ real estate rental portfol Jul 30, 2009 12:40 PM
in response to: Iwrite
Thank you Iwrite!

We did talk to our bankers who put us in touch with a couple of leads that we are following up on. An email campaign is a good idea. We are also thinking of running some newspaper ads in cities where real estate investing was not or is not curerntly doing well.

-Tony
Click to view JMerrittCo's profile Professional JMerrittCo 5 posts since
Jul 9, 2009
3. Re: Need ideas on marketing a 4M+ real estate rental portfol Jul 30, 2009 2:19 PM
in response to: PassiveIncome
I am an employee of Joseph Merritt @ Co out of Hartford and we do all sorts of unique printing on anything you could imagine. Because we can do this we catch the customers eye. CUSTOM VEHICLE WRAPS We also do other signs, banners, billboard, etc. If you interested email me at Ksavage@merrittgraphics.com or call me 860.952.1529. We do everything in house and can give you a great price. We do marketing stuff for lego, diesel, jagermeister, pepsi co. etc.. Look forward to hearing how we can help your company boom!!!
Click to view g2techgroup's profile Authority g2techgroup 16 posts since
Jul 21, 2009
4. Re: Need ideas on marketing a 4M+ real estate rental portfolio Jul 30, 2009 6:47 PM
in response to: PassiveIncome
Hi Tony, I came across this article and thought it would be of interest to you. It's about how the Cap-and-Trade Bill could Transform the Real Estate Sector. It doesn't answer your present question and needs but might provide some insight/ideas on future strategy. http://greenerbuildings.com/blog/2009/07/29/cap-trade-bill-the-real-estate-sector
I hope it helps.

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