ForumsHome

I have been able to grow my business and find repeat clients by creating and sending out sales letters to my target audience. One thing that hasn't worked out for me is cold calling. Internet marketing is a better source for me to advertise.

In my e-book, Give Your Income A Boost Working from Home, I discuss how to advertise and market your business. You can find my book at: http://www.e-junkie.com/shop/product/84026.php

My name is Ray DeGuzman, owner and operator of Trinity Development Group base out of the Upper East Side in NYC. I have never truly advertised my services. I have gone by word of mouth and by truly working to maintain a positive reputation here in the concrete jungle. It is only recently that i have begun a web page, and entertained the idea of growing beyond my current limits. I started my business in 2001 after being laid off from my union after 911. My goal was to survive, my new aspirations is to dominate my target market. Word of mouth was good, but now I am learning that this medium will not take me to the level I want and need to be. My website is www.nyc.com, if anyone can give me feed back on what you think that would be helpful. its alot hard than i thought developing a website.

WOW. Great website. Before I get back to the 'city' I will definately be at your site first.

Target audience is very important. Small business owners need to understand the people as well as the psychology of the end users of their product. Since my target audience is 99.9% male, I do not actively participate in the marketing and sales of my product. I am well known enough as a developer, that there is no need for me to be in front.

I am in the same position as a developer than I am when working for this target group as a consultant. So this plays very well in the grand scheme of things. My target market does not look at me as proficient in the sales end of things. I am probably the worlds worst sales person and the hardest person to sell to as well. Car salesmen hate me. I walk in...look...point...deal and buy. If there is no deal I don't buy.

We have been to two trade shows this year where our target market congregates. Once the product was demo'd and we collected scads of business cards, our salesman got to work. I was well received doing what I do best, developing and showing the product and explaining how it works.

Our industry (aviation leasing) is somewhat of a crazy quilt. Old methods work best....this market is truly a contact sport.

We had a write up in Aviation Week that was worth all the gold in Ft. Knox! If there is one thing I want to do it is to get more articles written about us in business magazines as the scrappy/money scrabbly start up. Or maybe someone can help us write the book..."Don't Try This At Home"...

Internet marketing is a given these days. As far as direct mail marketing, I have found that booklets, brochures and flyers are key tools in getting your name out there.

Here are a few pointers in making these important pieces of paper:

1) Know your audience: Make sure your target market is narrow enough to prevent overspending on <a href="http://www.espdirectmail.com/mailing-printing-services.html" title="printing booklets"> printing booklets</a>, brochures, and flyers.

2) Know the purpose of your marketing tool: Your product, the market and even your sales approach are all major factors in the contents of your booklets, brochures, flyers. Determine where this medium functions in the buying process.

3) Know and understand your selling points: Remember that you are in business in order to solve a problem for your customers and thus, provide a benefit for them. Enhance these benefits boldly.