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You read all kinds of things in this community about how important search ranking is, as though that's the only marketing tool a business has -- but in this case, it's a valid argument. I travel a lot and often use sites like this. I Google "restaurant menus <city I'm visiting>" and the top ranked item is usually gives me just what I need (map, listings, descriptions, menus).

In my home (Austin) the foodhawk.com site will come up tops in that search. It's a great site (and a good name), and because of that, it has built a strong reputation locally just by word-of-mouth. It's one of those things people who dine out all just seem to know about. It sounds like you didn't come up with any results when you Googled restaurant menus for your city, so that gives you a head start in building a following.

Beyond taking it to the streets and spreading the word as you have been, you might focus on two target groups specifically -- new residents and visitors. If your local chamber, realtors group, or other agency provides newcomers with a "welcome" package of any kind, you'd want to be in on that. Likewise, if you have a convention and visitors bureau, you might want to see if you can include your promos items with their materials. You might also visit local hotels/motels that do not have a formal concierge, but that do cater to travelers and offer high-speed internet connections -- perhaps you could put a magnet on the desk in each room.

You might also visit busy restaurants at prime time (when there are waiting lines outside), and "survey" people. "Have you heard of <sitename>?" If they say no, you give them a ten-second pitch and one of your promo items -- or maybe even show them the site on your smart phone or laptop.

There's a couple of ideas anyway. Hope they help. Best wishes.

I love the info booth idea, IWrite! Once its warmer than 0 degrees here, I'm going to give that a whirl!

Thanks again for some great ideas everyone!

Visibility is everything when you're marketing a business. A sign, a website, even a business card can do it, but in very limited scope. Advertising can do it... at a high price that says to the reader that you've paid to toot your own horn.

Providing visibility with credibility is the role of PR. Best of all, it can do it at a fraction of the cost of advertising and with increased perception of your company as a valuable, newsworthy product or source of information. Taking the ideas that iWrite suggested, build upon the concepts and make them newsworthy. Send a press release to your local media luring them to cover you. If you create enough hype behind your activities, your business could be featured in newspapers, magazines, or even special events arranged to showcase your product(s).

So, when you're working on your marketing plan/activities, don't forget PR. It is a great tool to increase sales... giving you the "best bang for your buck". For more information on how PR can help you reach your sales goals, visit www.themediahog.com/!

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