Hi Dubweb,
Your website looks fabulous. Nice design work.
I'm also a designer and copywriter, but I specialize in the marketing end of things.
My background is in advertising. When the web came along as a viable medium,
now dominant medium, I realized the potential that is still mostly untapped by all but
a few savvy marketers.
One of the biggest changes from traditional advertising and marketing is the use of
free information to attract highly targeted prospects, gain their trust and turn them into customers.
This information needs to be high value. And, as more people and companies catch on
to the power of this way of marketing, it needs to be better than what the competition is
charging money for. It is a lot of up-front work, but it not only gives you tons of inbound links
and many new visitors, these visitors are highly targeted and pre-sold. You're not going to get
as many tire-kickers. These visitors already like you and trust you and see you as the expert
solution to their problems.
This is very different from traditional advertising, which is mostly brand advertising. This is
intelligent, valuable, consultative selling.
In all business, nothing happens until a sale is made. Millions of visitors won't help you unless they buy.
Today's economy is infinitely segmented. Broadcast push marketing is becoming less and less effective
as these segments becoming increasingly more autonomous. Specialization is the key to success.
You have to differentiate yourself from all your competition. This is more important than ever. And this
difference needs to have a very high and direct value for your prospect.
So my advice is to add a lot of content to your beautifully designed website. This content should provide
valuable information that your visitors would have to pay for otherwise. The content will demonstrate
that you are an expert in your field and can solve the main problems your prospects have.
Most designers think the main problem is a lack of beauty, visual harmony, uniqueness and communication.
That's what inspires us to become designers. But that's almost never the problem from the client's perspective.
If they're a business client, their problem is lack of sales, lack of profits. If you can help them increase their
sales, if you can show solid and impressive results, if you can prove you're THE expert in solving their most
important problems, they will like you and work with you. Your content needs to demonstrate this.
As I said, I'm a designer and copywriter. But my website doesn't look like the typical designer's website.
It's all about helping my clients increase highly targeted, pre-sold traffic to their website and then
converting those visitors into customers. Unlike most design websites, each design has a client success
story attached to it. There is a very specific reason for everything on the website. And that reason is to
turn visitors into clients. Yes, it helps that I'm also a copywriter. But the writing on your website looks good.
I'm sure you can do it too.
Feel free to look at my website and see how I set it up. You'll see that it's very focused on increasing sales.
It's also focused on online businesses. I see online businesses as having the greatest growth potential, so
that's my target market. Because you are a web designer, you're also an online business. You are not
imprisoned by geographical boundaries. Therefore your growth is potentially unlimited (although you may need
to hire a million designers to keep up).
There's also a free 43 page Special Report that teaches people how to increase traffic to their websites and
convert that traffic into cash. I told you I give away a lot for free. You might find some useful information in there
yourself. As a competitor, you're not my target market. And I'm giving away a lot of my secrets. But I believe in
doing well by doing good. It's served me well so far. And we might collaborate on something someday. I do like
your design style.
Here's the website url:
http://www.studio525.com
Good luck and good selling,
Peter
Peter Cutler
Principal/Creative Director
studio 525
We don't just create websites.
We create results.
http://www.studio525.com
.
