DISCLAIMER: THIS IS IN NO WAY AN ATTEMPT BY ME TO SELL MY SERVICES OR THOSE OF ANY RADIO STATION OR NETWORK.
Why the disclaimer? Because I want whoever reads this to understand that the purpose of this post is to share some information that might help some of the members increase their business.
I believe in advertising as a tool to help any and every business grow. I have preached on this forum the importance of a balanced marketing approach that includes more than just the internet or TV or print. I think businesses have to come to customers wherever they are, instead of trying to force customers to come to them.
So, when I read this nice article this morning on how to make better radio ads, I just had to share with everyone else. This article has some really good information and insights.
Enjoy:
http://adage.com/mediaworks/article?article_id=136781
Let's talk radio. I'm more than happy to answer questions, ask away.
derek
