7.
Re: So where's the bailout for small businesses? Dec 4, 2008 8:08 AM

in response to:
kimbersands7
I amire that and it would be wonderful in my line of business but with a magazine - you're not even credible until you've been printing a year and advertisers still (and this is industry wide) pay after magazine goes to print - but printer requires payment prior. Printing 30,000 copies runs around $20K a pop and to garner the kind of advertisers needed for the profit point - it is must to print that many copies for distribution.
Although I have an SBA loan - I also have personally put into my business $150,000 and haven't slept more than 4 hours in over 2 years - you're never suppose to sleep when your a business owner!!
Now - the way to really get through tighter economic times is to tweak your business/revenue model and be flexible. I have already put into motion that plan by only printing 3 out of 6 issues a year - however also having a digital version online every issue and eblasting the link to the opt-in pet owner list I have of 250,000 people. The digital version - get this - runs me around $250 per issue vs. $20K for print (much nicer profit margin).
Anyway - thanks for the input - I really enjoy this forum!
K