19.
Re: Putting out a Press Release Dec 3, 2007 9:42 AM
To get back to your original questions, your press release tells news professionals what they need to know to keep their audiences informed. Mainstream media outlets have adult reporters and audiences, so the release needs to answer the questions adults would have (and you've certainly gotten a lot of help here with that!). Intermediate and high school newspapers have student reporters and audiences, so the release needs to answer the questions students would have. The basic "who, what, when, where . . ." would be the same, the associated details would differ.
I've used guru.com to find freelance copywriters, including many who write press releases. You can post your project(s) for free, receive bids, and review the profiles/feedback of those professionals who submit bids -- all with no obligation. The web link is:
http://www.guru.com/emp/employers.cfm
No, don't include your price in a press release (unless it's free). The resulting articles will be around for years -- but your price will change.
If the scholarship fund is established and well-recognized, then it would be beneficial to include that in the release. If the fund is new -- i.e., it hasn't actually awarded any scholarship money as yet -- leave it out. (The people who will be most positively influenced by the scholarship factor are also be the ones who will check that out most carefully -- and if they find that nothing exists to check out, it will create suspicion and questions.)
Hope this helps.