I often share this advice with entrepreneurs who are for the very first time launching a web-based-business.
Launching
a website/business can be very exciting. This is something that you
own; you now have the opportunity to turn this “golem” into a real live
creature. You fully understand the potential of your services or
products and you know that many people out there can benefit from what
ever it is you have to offer.
However, over and over
again I see the same mistakes, some very basic mistakes that knock out
website-businesses right from the start. Before spending money on PPC
programs or any other advertising program, or on internet marketing
gurus etc.. Try these simple and basic things that just may help your
website-business grow:
The Website design:
What’s with all the graphics and things flashing? What’s with the intro
page? Why is it taking forever for the pages to open up? Your website
is not user friendly at all. If that’s the case…Why should someone do
business with you?
The “About Us” page:
Why is there no about us page? Who are you? What’s your background? If I don’t know anything about you, then….Why should someone do business
with you?
The Contact us page: Where are
you located? Will you be shipping from another country? What if I have
a problem? How can I get a hold of you? I don’t know where you are,
and if there is no phone number or email, then… Why should someone do
business with you?
Information/Content:
[content is king!] Where is the information/content on your website?
It’s not enough to have the price and stories about how you are so
great, we want to know more about the products! And not just about you
and the cost! If there is no information, then…Why should someone do
business with you?
The Checkout process:
Why is the checkout process so long? Why are you asking me to fill out
a survey? If you are making the checkout process so complicated, then…
why should someone do business with you?
Service Providers:
Where are your testimonials? Will we be your first clients? What is
your past experience? How long have you been around in the business? If I am getting the impression that I will be your first client, then…
Why should someone do business with you?
I could go on
but I think [hope!] you get the point. Before we blame the world for
our failures, it is always best to take a deep look inside and to see
what first needs to be fixed. Many times the simple and basic changes
we make – is what actually makes the difference in our businesses.
