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Re: Advertising Apr 19, 2009 2:16 PM
Hello gdnoe01:
You have something that the news guys can never have, Experience! Though your competition maybe underbidding you, keep in mind, sooner or later they will end up out of business, simply for the fact that they do not understand the true cost of operating a painting business like you do. Those guys are "Fly By Night" painters and don't let yourself for even ONE second believe that they are going to serve your customers better than you!
Having said that; since you do have so much experience under your belt, and most probably a large amount of clients you've done work for in the past - consider calling or physically going to your previous clients and asking them:
- If they were satisfied with your work?
- If there were any touch ups you could do for them, obviously at NO COST (this shows them that you care enough to ask!)
- If they know of anyone that may be looking for services you provide
- If they would be willing to write a testimonial for you
Now that you've gotten your old clients trust back (by offering to give free touch ups) make this a part of your business plan. Maybe offer Free Touch Up/warranty for the first year or two. Also, give your clients an incentive to promote your services. On the back of your business card, for example, offer a refferal reward to customer for sending business your way (i.e. "Refer a friend and receive a $50 Gift Card to Home Depot and your Friend Gets a 25% discount too!).
These are just some thoughts right off the top of my head, however, If I can be of additional assistance, please feel free to shoot me an email at: info[at]piranimg.com
Good Luck!
