Iwrite
1,133 posts since
Dec 29, 2007
4.
Re: Website Apr 9, 2009 10:00 AM

in response to:
stevepat
Interesting premise.
So, you are saying because it is mainly Flash customers can't be interested or know about the site? But aren't there other factors to consider beyond Flash and SEO that can impact the amount of customers who come to the site? What about the business' off-line marketing effort?
Looking at just a site as a marketing tool is a serious mistake. The marketing effort has to take into consideration a variety of things. You have to first look at the business, is it selling things online or driving customers to a location? Is there a single location or multiple locations? Is the business itself something new that needs to be introduced and explained?
The concept of Golf Heaven is fairly new to the target audience. The location is a single unit for now, so there are geographical limitations to how far it should reach out for customers. There is very little is any e-commerce tied to what the business provides right now. The site is not the final destination for the user, the location is. The majority of the customers are going to come from off-line efforts because of the uniqueness of the idea.
Knowing this, the website does not need to do the heavy lifting. It needs to entice and encourage visits. This is part of the branding effort. Most people of the people coming to the site are coming for more information, they have the web address from the off-line marketing. Yes, SEO will bring in a few more visitors but the experience is what is being sold here. And building to accommodate SEO detracts from the experience.
This is not to say, I don't think the site can be improved and changed but in the Youtube, Myspace and Facebook world, with streaming video, tv show and movies available online to say that flash impedes visits seems odd. The average computer and phone lets you handle Flash with no problem. People are expecting more video and motion, not less.