19.
Re: How do i make flyers to promote my small business? Apr 1, 2009 7:55 PM
in response to:
comedyclub2
Hi,
I would highly recommend that you use a professional printing service to produce your flyers. Now, let me give you some copy writing and direct marketing techniques for writing flyers:
The headline:
The headline should fulfill several tasks: First, your targeted audience should know that you are talking to them, so make sure that the way in which you word the headline implies the audience it is aimed at. Secondly, your headline must show at least one useful aspect of your business, so that the people that see it understand that there is a benefit to reading what you have to say. The flyer's headline should suggest that you have some kind of solution or product that the target audience would want to feed their needs. In addition, the headline should be urgent and specific, and appeal to the targeted customers' enough that they want to read on.
The body:
Understand that the buying process is a multi-step process. Since you are using flyers, I am guessing that they are meant to attract the attention of consumers that possibly do not even know they have a need yet. So it is your job to suggest to them that they have a need. They have to realize that they need a solution to something if they are going to buy from you. Make the need clear. SHOW that you have a solution. For example, use a great visual of your product or service in action, or include a large, bold testimonial that someone gave for your business. When using flyers it is essential that you establish credibility almost instantly, so make the body easy to read or understand, just like the headline.
Call to Action:
You must very clearly tell the consumer to act now. If they don't act right away it is likely the never will, as a flyer only catches attention for a few minutes. Tell them to come in for a free promotional offer immediately, or something to that effect. Some benefit to acting should be immediately clear.
Again, I would highly recommend using a professional printing service to produce your flyers.
I have a Print Promoting website with tips and Printing Service Reviews. You should definitely check it out. Go to
http://MarketSleuth.com/, and also, think about signing up for our FREE marketing newsletter. You will learn a lot about driving your sales through direct marketing!
