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11 Replies Last post: May 3, 2008 6:23 PM by aistudios

Marketing ROI

Mar 16, 2009 1:36 PM

Click to view MarketSmarter's profile Authority MarketSmarter 13 posts since
Nov 5, 2008
Looking to find out how people are tracking their marketing/advertising efforts to measure ROI beyond sales. Let me know what you are doing? Thanks.
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Click to view LUCKIEST's profile SCORE LUCKIEST 7,938 posts since
Aug 6, 2007
1. Re: Marketing ROI Mar 16, 2009 3:21 PM
in response to: MarketSmarter
Marketing ROI

In a strict definition ROI is one measure and is expressed in one way --profit/investment.
Other financial measures to depict the benefits of investment
include; Payback period, discounted cash flow methodologies,

Vendors can only be trusted when the numbers can be backed up with
benchmarked, real-world data from a customer production environment.
These numbers must be independently verified and the vendor must share
its methods for tracking these measured results. Also, different industries, different size businesses will have dramatically different results
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