ForumsHome

Up to All Forums

This Question is Possibly Answered

1 "correct" answer available (5 pts) 3 "helpful" answers available (4 pts)

1 Replies Last post: Mar 16, 2009 3:21 PM by LUCKIEST

Marketing ROI

Mar 16, 2009 1:36 PM

MarketSmarter 13 posts since
Nov 5, 2008

Looking to find out how people are tracking their marketing/advertising efforts to measure ROI beyond sales. Let me know what you are doing? Thanks.

Tags: marketing, leads, tracking, roi Report as inappropriate

LUCKIEST 7,926 posts since
Aug 6, 2007

1. Re: Marketing ROI Mar 16, 2009 3:21 PM

Marketing ROI

In a strict definition ROI is one measure and is expressed in one way --profit/investment.
Other financial measures to depict the benefits of investment
include; Payback period, discounted cash flow methodologies,

Vendors can only be trusted when the numbers can be backed up with
benchmarked, real-world data from a customer production environment.
These numbers must be independently verified and the vendor must share
its methods for tracking these measured results. Also, different industries, different size businesses will have dramatically different results

Report as inappropriate

Bank of America, N.A. Member FDIC. Equal Housing Lender

Bank of America is not responsible for user posts and other user content appearing on this website and does not endorse or guarantee the perspectives, the advice, the users, the businesses, or the products or services sold by any users or businesses that appear on this website.

ForumsHome

This Question is Possibly Answered

Marketing ROI

Mar 16, 2009 1:36 PM

More Like This

Most Recent Forum Posts

Legend