ForumsStarting a Business

Need to grow my software Company, Welcome

The next move would be to develop both a Business and Marketing Plan to increase growth of your company and get more projects.

Good luck, LUCKIEST

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The best advice you have gotten so far is to develop a marketing plan.

Before you hire an external agency, get someone internally (this can be a full time employee or a consultant) that can help you develop your marketing plan - then move forward with developing your marketing plan.

After your plan has been developed, you will have a clear picture of what you need your marketing to accomplish. Then find someone who can do more than build you a website or do SEO or create print or direct mail - find you someone with the skill set to handle all of your external marketing needs. Why? Because this will insure a consistent and strong message across whatever media you use.

Let's be real and honest here - the message is the most important element of your marketing. Who you are trying to convey your message to will determine how you do it. But first get a strong message. People here are going to try to sell you on whatever they are peddling, be careful and take your time to make sure you get the most for your money.

People are going to start coming out of the woodwork trying to sell you on their solution for your business and they haven't even talked to you or researched your situation - that should tell you a lot. Your solution is not the internet or tv or direct mail. It is in the message you develop and the people you are trying to reach with your message.

The suggestion to leverage existing clients is a great one! But you can also use the feedback to shape your message - they are existing clients, they can tell you why they do business with you and what it is that makes your business special.

Please take a little time to find someone interested in helping your business really grow and not so much into making money off of you. Good luck, it isn't as hard as it sounds.

Bisu82,

You're welcome. I don't have enough information from your posts to answer your questions. That's why the marketing plan is so important - it will help you answer these questions.

Hi

Our company is an UK based privately held Applications Integrator.We specialises in the design and delivery of cost effective IT
solutions, with a focus on integration technologies.We have offices in London and Bangalore.

Right now we are looking for a strategic partner in our operation in India as we are venturing into the Health care segment.Our CEO
is now in India and we would like to have a meeting with you as we find your company as a kind of company what we are
looking for.
If you are interested please send me a mail to ecosubha@gmail.com immediately.Also inform me about the profile of your company, staff strength and whether your company has done any project for the healthcare industry or not.

Looking for your immediate response

Subhajit