17.
Re: How they want you to spend money on your e-commerce. Nov 27, 2007 5:39 PM
my saying on PPC is "a short-term solution to a long term conundrum". The only way to increase your ROI is to achieve natural placements under your most relevant keyword phrases. 85% of all searches online click on the natural results. 12% - 16% click on PPC or sponsored links. If your concerned about money invest in something long term rather than the short endless costly ppc, not including all the click fraud going on nowadays.
Online marketing is up 22% this year, so why not take advantage of online marketing. There are several companies out there that are hard working legitimate and cost effective that will do the work for you. I personally had to hire an SEO company because of the time consuming effort it took me to do it myself with little results. I invested on PPC for 3 months at $349 for 15 keywords and got 20,000 hits a month, but then they placed me naturally for the same 15 keywords and 10 more for 5k a year, and a money back guarantee if I didn't get first page placement.
A little money took me a long way for the next year. Invest wisely and you will find something reasonable out there on the web.
The presence of people searching online is increasing everyear with millions of people online. Take advantage of it.