3.
Re: Good thing, bad thing? Plz advise. Nov 27, 2007 4:21 PM
I think the new category is a great addition -- it directly addresses one of the comments I made initially in your earlier post (the need for some items under $30 to build your business). So, yes - a "good thing."
You say that you eliminated shipping charges on all items. Does that mean all items ship for free? If so, I'd splash "FREE SHIPPING" somewhere near top, and perhaps remove the shipping choice drop-down (if only one option is available anyway) and replace it with "FREE Shipping (Arrives 3 - 5 Business Days)". I think if a visitor sees "free shipping," the basket prices that are there now are much more realistic. So, yes - a "good thing."
Even "on special," the florals may a tough sell just because of the competition. The prices compare to complete arrangements (i.e., WITH a vase) from FTD and other on-line providers, plus every local grocery and chain drug store seems to have a flower shop now (not to mention street vendors in metro areas). There's nothing wrong with what you're offering -- there are just so many other places to get fresh flowers these days. So this one is not a "bad thing," but I wouldn't expect it to boost sales much.
Hope this helps. Again, I think the site is well-organized and very pleasing to browse. Good luck!