ForumsAdvertising, Sales and Marketing

Thank you for your response. Yes, the image is important. I can see where pricing myself too low could be damaging. I will research the topic more to discover an appropriate price and still be competitive.

Patty, I took a look at your website. One of the problems I see is that there is no
personalization. I don't know who you are or where you are. Your site is absent
of faces, people, personality. Personalize it with your team and your physical
address. Yes, you are cheap, but who are you? Businesses want to know before they start filling out web contact forms and handing off the keys to their site.
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<![endif]--> Also, your price presentation is inconsistent. I only see a price
for the Standard plan... and that price is too low. If a customer perceives your
price as too low, they think "What's the catch?"

To add power to your site, my advice is to personalize it, consistently present your prices, and raise your price. Best wishes for your business.

Thank you for your response.

I've been in business since 2004. I'm a sole proprietor - only me doing everything.

You being a sole proprieter is an advantage. You should let your personality show through in your brand. High light the fact that you do all the work. You could even create an intro video on the website talking about your process and why you decided to work alone.

Yes, put prices on your website. Look at it from the perspective of the potential client. Filling out web request forms takes time and it's an unknown.Businesses will be suspicious of your motive. Businesses want to know what they are getting up front. Define your package, set your price, and have it clearly visible. You will gain trust and respect.

But raise your prices before you do. Personal attention is worth more. You may even consider changing the meaning of your web address acronym. Drop "affordable" and take the emphasis off price. Put the emphasis on you and the individualized personal service and your personality.

No, I apologize, I did not see your new prices. That is a big jump from the middle to the big package.

I don't think that is too big of a jump as long as you clearly justify what you offer.