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13 Replies Last post: Feb 17, 2009 11:45 AM by emilysbs

Children Entertainment Business

Dec 30, 2008 12:39 AM

Click to view businesswoman's profile Authority businesswoman 12 posts since
Dec 29, 2008

My business has been open for 13 months and I feel stagnant with growing the business. I have website, I made flyery, I did newspaper ad, local community papers, radio etc, however I feel like I am not acheiving any headway. My overhead expenses are high and further more starting the business I had to dip into my credit cards which has a higher interest rate. I know this business can be successful but I have no experience in the marketing business and seem to be wasting money in the wrong place. I also need help with cash flow. What can I do and where can I turn. I started this business in order to help my family because my husband was disagnosed with Congestive heart failure and had to be out of work for a while. I thought that this business would help us managed because he was out of work but I need help more than ever. I am open to any suggestion or recommendation. If I don't get some help soon I might have to put this business up for sale.

Thanks,

Businesswoman
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Click to view emilysbs's profile Professional emilysbs 2 posts since
Jan 13, 2009
1. Re: Children Entertainment Business Jan 13, 2009 12:51 PM
I have been working with my mom's entertainment company for over a decade. My quick word of advice is that phonebooks cost a lot and don't work as well as you would think. The best way to bring in new business is from 2 things. The first is Word of Mouth.... create an incentive to customers you do get to reccommend you to their friends and family. Such as a discounted price for them on their next party and one for any friends they recommend who also book with you. The second best way to bring in new customers while also making money is working with the local restaurants, ice cream palors, candy or toy stores in the area and either setting up a once a week deal to have a character come and drive customers to their business either for payment or in exchange for free advertisement. You can pass out flyers and business cards as you demonstrate your abilities and potential to the people who come by. But i always say.... offer the people something and you are bound to attract someone. So, in whatever you do, offer a 10% off first time discount or something like that.

Hope I could help... feel free to keep in contact with me if you need more advice or someone to just toss ideas around with :-)
Click to view LUCKIEST's profile SCORE LUCKIEST 7,912 posts since
Aug 6, 2007
2. Re: Children Entertainment Business Jan 13, 2009 2:32 PM
Children Entertainment Business

*YES I have suggestions, HOWEVER I made a New Year's resolution NOT
to give out suggestions to postings who do NOT tell me who they are. Go
to Members page and share some info with us and then I will be happy to
share with you.*
Click to view businesswoman's profile Authority businesswoman 12 posts since
Dec 29, 2008
3. Re: Children Entertainment Business Jan 14, 2009 12:34 AM
in response to: emilysbs
Hi Emilysbs,

Thanks for the info, I am excited, and will try everything and let you know. I need a business mentor so don't be suprise if I call you with a question.

Thanks again.
Click to view balloonparty's profile Professional balloonparty 4 posts since
Jan 13, 2009
4. Re: Children Entertainment Business Jan 14, 2009 1:08 AM
Try visiting places where children are primary focus and speak to person in charge ask is you could leave flyers, this form of marketing has worked wonders for me booking parties.

When speaking to person in charge offer them some type of discount or incentive this helps get your flyers accepted.

Places I recommend to visit and leave flyers any type of school (public, private, karate or sport) and stores offering kids products.

Hope this helps.

Good luck
Click to view businesswoman's profile Authority businesswoman 12 posts since
Dec 29, 2008
5. Re: Children Entertainment Business Jan 27, 2009 1:00 AM
in response to: balloonparty
Thanks Balloonparty,
I took your suggestion and my staff and I are doing it. Will get back to you on how we are doing.
Click to view businesswoman's profile Authority businesswoman 12 posts since
Dec 29, 2008
6. Re: Children Entertainment Business Jan 27, 2009 1:08 AM
in response to: emilysbs

Hi Emily,

business is still very slow, I was thinking I might need to contact an expert in the children entertainment business. My website is now back online(welcome to Letsbounce.com. We took your advice and are now offering 10% discount to customers who bring business to us. We are continuing our flyers handouts. I have also purchase a mailing list, what do you think?
Click to view businesswoman's profile Authority businesswoman 12 posts since
Dec 29, 2008
7. Re: Children Entertainment Business Jan 27, 2009 1:11 AM
in response to: LUCKIEST

Luckiest,

You asked for my info which I gave to you, but you have not send me any suggestions. Need all the help I can get
Click to view LUCKIEST's profile SCORE LUCKIEST 7,912 posts since
Aug 6, 2007
8. Re: Children Entertainment Business Jan 27, 2009 7:39 AM
in response to: businesswoman
Children Entertainment Business

What am I missing?? I went to Members page and there IS NO INFO?????
Click to view KatsVoice's profile Professional KatsVoice 9 posts since
Jan 30, 2009
9. Re: Children Entertainment Business Jan 31, 2009 12:20 AM
First: Starting a business to add immediate income, is really
not a "sound" practice. You are setting yourself up for failure due to
an overly high expectation of success. Your mental mindset should be
that you may not see a profit for over two years. 13 months is just not
enough time to expect your business to fly into profits. Profits at
this early stage should be re-invested back into the business.

Second: You mention all the things you did. Website, advertise,
business cards, etc... Business doesn't always work just because you
performed the "WORKS". You need to stop spending...and start
internalizing your thinking. Develop a plan. Research SCORE and other
resources to really develop both a firm business plan and a marketing
plan. These "plans" will require changes and adjustments...moreso in
the beginning as your "perceptions" of your marketplace, transform due
to your actual experience in your market.

Consider these questions:

WHY would people want your services?

Do people NEED your services?

HOW MUCH MONEY are they EXPECTING to pay for services?

What's the likelihood of REPEAT BUSINESS and REFERRAL BUSINESS?

What's your COMPETITION? (This includes alternative entertainment such as, ChuckE Cheese..not just similar providers)

What makes your service UNIQUE and a BETTER SOLUTION?

Then...ask your friends the same questions....

Then ask your customers....

Then ask your prospects...

I guarantee you will feel much more "in-tune" with what you need to do after this.

There really is no advice that would help you at this point if you haven't done a plan. You will have NO shortage of people willing to accept your money to help you advertise, so don't RUSH to get there. Slow down, take a deep breath, and think your business through.
Click to view TheMediaHog's profile Professional TheMediaHog 7 posts since
Jan 18, 2009
10. Re: Children Entertainment Business Feb 2, 2009 9:25 PM
in response to: KatsVoice

You've mentioned your marketing and advertising efforts and they are all great. But, what about PR? PR will set you apart from your competition in a big way. If your entertainment business is portable... then, set up at a local shelter or childrens' hospital and make the day a little brighter for those who don't have much to smile about. You are sure to create a "buzz" in your community which should result in increased sales. Sometimes you have to give to get.

Good Luck!

The Media Hog
Get noticed... Stay noticed... We can Help!
www.TheMediaHog.com
Click to view css1985's profile Professional css1985 7 posts since
Jan 21, 2009
11. Re: Children Entertainment Business Feb 5, 2009 11:30 AM

See our profile css1985 at this site We help hundreds of businesses reach their goals. Contact us and I will send you to a web site...john
Click to view AdventureMope's profile Authority AdventureMope 11 posts since
Feb 5, 2009
12. Re: Children Entertainment Business Feb 6, 2009 10:56 AM
in response to: css1985
Sometimes, local television stations/newspapers do a feature story on new businesses.
Click to view emilysbs's profile Professional emilysbs 2 posts since
Jan 13, 2009
13. Re: Children Entertainment Business Feb 17, 2009 12:40 PM
in response to: businesswoman
Hello Businesswoman...

Sorry I forgot about you for a little while there....
but I found this website and I thought of you!!! Check it out for tons
of ideas and suggestions on how to market and run your busuiness.

http://www.cartoonmascots.com/MARKETING_WITH_MASCOTS.html

Hope it helps!