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Network Guru-- That sounds pretty good! While of course the ideal situation for employees is fully paid benefits, I definately think 50% paid, including dental and optical is at or slightly above the average. I agree with Techie that 3 weeks paid vacation is generous and certainly enticing. If this is what you've decided is feasible within your budget and business plan, it should be positive for you and do what you're hoping in terms of interviewing quality employees interested in staying long term. I know some companies may also offer employees say $2,500 a year to apply wherever they like: health insurance, child care, tuition, etc. Also, just food for thought, down the line you may want to consider employee volunteer programs designed for businesses. We have partnerships with several companies where employees volunteer one hour a week. Employees--even those who don't volunteer--feel good about working for a company that cares about the community. The programs improve employee retention and enthusiasm. You may want to see what appeals to your prospective employees (in terms of non-monetary benefits) and see if it's feasible for you to offer. Thanks & good luck!