Event: Affordable and effective PR ...

PR_Boston 27 posts since
Jul 9, 2008

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15. How do you promote your business? Feb 3, 2009 2:52 PM

in response to: PR_Boston

You may not be engaged in a PR campaign currently but you can start one by yourself. Think about how you want to promote your business and who you are trying to reach. You don't need a PR firm to generate results through Google or other search engines. If you're watching your budget consider spending a few dollars on ad-words to promote your company's Website. Just remember, your site should be up to date and contain the right message points.
Also, check out the blogs and see who writes what about your kind of business. You can reply to a post and get a conversation going. It not only helps you get recognized on the pages of an influential writer, it can also get you better SEO results.

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caffeinated 176 posts since
Apr 29, 2008

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16. Re: Event February 3: Affordable and effective PR strategies Feb 3, 2009 2:54 PM

Is PR more of an retroactive strategy, ya know like after there's been a crisis? or are there things you can do more proactively?

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PR_Boston 27 posts since
Jul 9, 2008

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17. Re: Event February 3: Affordable and effective PR strategies Feb 3, 2009 2:58 PM

in response to: caffeinated

Good question. Put it this way, if you are being reactive it's probably because of bad news. The best strategy is a proactive strategy. You want to be out there providing strong messages about your business to drive awareness, build your reputation and get recognized for what you're doing. If you are successful you will store up some equity to help defray any bad news that causes you to be reactive.

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PR_Boston 27 posts since
Jul 9, 2008

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18. Survive 2009 Feb 3, 2009 3:02 PM

in response to: PR_Boston

All of us are thinking about how to survive this economic downturn and emerge ready to grow and prosper. Here's something to think about as you manage your business. COMMUNICATE!
It's critical to keep your customers, your stakeholders and your employees in the loop. Bad times can cause mis-innformation to circulate. You don't want to spend your valuable time and energy setting the record straight. Whether you are currently engaged in a PR program or not--you owe it to your company to be sure you are clearly and effectively communicating your mission statement, your status and your plans for the future.
Good luck!

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SBOCTeam 328 posts since
Jul 27, 2007

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19. Re: Event February 3: Affordable and effective PR strategies Feb 3, 2009 3:08 PM

Matt, thanks again for your time and very professional responses.

Community, although our time with Matt has now concluded, feel free to discuss today's event in the forums and incorporate PR into you small business.

For more information on Matt and Ellis Strategies, please visit http://www.ellisstrategies.com

The SBOC Team

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