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Re: How do I build clientele for a home based retail business? Nov 14, 2007 1:19 PM
You've already received some great advice. I will only expand a bit on what has already been stated. One of the best ways that I've found to create lasting business is through opening your mouth. When you're out in public living your day to day life, talk to people. Make friends. Get to know people that you see regularly or even rarely. When you're standing in line somewhere, meet the people around you. Take genuine interest in them. Ask them what they do for a living. Most people will return the favor. If you focus on them, they will ask about you and you'll get your chance to speak about your business. Give them a card and ask them if you can call/email them about your upcoming events, parties, grand opening, etc. If possible, ask if you can meet with them to sample your product. (This might work better with the health products

) With your products, repeat business will be a great asset. If you take the time to build rapport and strong relationships with your clients, they will stay with you. That moves right into another really important source of new business: Referrals! This comes easy when you properly build your client relationships. Everyone you service has their own vast network of people they know and do business with and also need what you sell. Always ask for referrals when you provide great service, or even when someone isn't interested. If you've taken the time to present your product or give samples and someone doesn't want to buy from you, thank them for their feedback and ask if they know anyone who would be interested. They will either give you honest leads or sometimes they'll give you their friends' numbers just so they don't have to say NO. When you ask for a sale, (always ask for the sale), it's harder for people to say NO than to just give in and buy something. Use this human trait to your advantage. Most people will buy at least a little something once just because you've taken your time with them. I hope any of this will be helpful to you. Feel free to comment, critique, or question anytime! I bid you great sales!
Chris