Yes,
Twitter is really all about sharing.
It is always best to be perceived as being Generous rather than being loathed as "being on the take"
some points most people overlook are
1) it's not about numbers, having unrelated and untargeted followers can be a problem. Block and report any spammers following you. spam followers are one of the main ways other spam profiles find and automated follow you.
2) auto dm's thanking someone for following you, then sharing a link to your website or offer is lame. if you cant respond back in person with something relavent to the person who followed you, just dont reply back at all.
3)repeating your tweets is a good idea, as long as they are interesting, empowering, educational or inspiring. it helps people who missed the message enjoy what you share.
4) use localtweeps, hubspot twitter grader, or twellow to find people local to you.
5) have your high traffic, high commerce and high converson SEO keywords in mind when you tweet but dont SELL the terms, just tweet interesting, educational, empowering or inspiring things using those words. other people can find you using keyword searches ( and you can find people already talking about what you're already an expert in by using the same keyword searches )
6) search.twitter.com for a term and select the RSS feed option to send the whole stream to your google reader. then you can review, follow and engage likeminded folks.
7) I made a mindmap where I share these principles and more to help demystify the social media mindset. feel free to check it out on my blog. I share it as my gift.
http://generositymarketing.com/mom-and-pop-mindset-clarifies-social-media-strategy/
I hope this helps
thanks and take care
Bry
I am @blissfulfun or
@Social_Media_Wi on twitter