2.
Re: Online gift cards using existing processing Nov 26, 2007 3:15 AM
It looks like CyberSource offers an online gift card solution:
http://www.cybersource.com/products_and_services/electronic_payments/gift_and_prepaid_certificates/
If you don't like that option, as far as I know, CyberSource and First Data have a processor relationship that allows you to use First Data's gift card solution with CyberSource. However, I've only seen it implemented on a Verifone terminal in a store, not online. My guess is that if it's purely online transactions, you can just get access to their website to manage it and CyberSource will know how to process it by the number.
Visa does offer a private label solution as well, where there's no Visa icon on the card, and they restrict it by merchant/terminal id. It's expensive, but if you've got a mid-dollar, high margin product, you'll be ok.
Finally, you might save a considerable amount of money in the long run by doing some quick development to enable gift cards and issue your own. Just a lookup on a database table, and for security, you can restrict write access to the table from the web user id. Save yourself a lot of time and money and deal with it yourself.
