ForumsAdvertising, Sales and Marketing

• Add additional services/options to each party to help increase average cost per party or just increase the overall cost of each party (as long as you will stay competitive)

• Reach out to similar businesses (perhaps outside of your area) to see what they are doing, compare notes, etc. If you can befriend someone in the same industry in your area, great, but if not, reach out to other areas to talk shop.

• Until you reach the level of revenue your are seeking, perhaps you can rent out your space to local organizations, networking groups for meetings, etc, during off times. Plus the added bonus is those individuals will see your location and may be able to tell others about it. Or, you can even host your own networking event at your location to get the word out and have potential moms and dads in business come to the event.

Providing visibility with credibility is the role of PR. Best of all, it can do it at a fraction of the cost of advertising and with increased perception of your company as a valuable, newsworthy product or source of information. Carefully positioned, your business could be featured in newspapers, magazines, or even special events arranged to showcase your product(s).

So, when you're working on your marketing plan, don't forget PR. It is a great tool to increase sales and enhance employee relations... giving you the "best bang for your buck".

For more information on how PR can help you reach your sales goals, visit www.themediahog.com/!

Businesswoman