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My thanks to all who have responded to my earlier posts (see: Do You Travel on Business?) with suggestions on how to improve on our ability (more like inability) to present our new service for corporate travelers. Some tips were naturally better than others. The idea of visiting our local SCORE office was a disappointment largely due to the fact that it was staffed by gentlemen with no functional knowledge of what the internet can be used for in marketing today.

The best ideas focused on re-writing our copy to be less dry and more to the point. I think the following new approach will work better. Please feel free to comment on any suggested improvements.

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F*** Business Travel Service

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Yes, you read that right... FREE
Business Travel Service and in spite of the adage that says +"If its too
good to be true, it probably isn't"+ this is the exception to the
rule. In fact, this new concept in business traveler support services is
better than free because when all is said and done you are *+guaranteed to
spend less+* on your business trips than ever before.

At a time when travel budgets are being slashed along with everything else, its
good to know that there is now a way to cut the cost of business travel without actually reducing the
number of trips you take or the quality of the trip itself..

MyInHouseTravel.com is the name of a new company (six months old) that
is about to change the paradigm of business travel support services. They have
developed a search engine that allows them to look at all the available Internet
fares from airlines, hotels, car rental companies, travel search cites and
consolidators in a matter of seconds. Then (and this is where they offer
something unique) these low costs are offered out to their clients instead of
the standard, rack or corporate rates that travel agents provide. The difference in cost can be surprisingly big.

The savings potential can be as much as 45% off what a traveler normally spends
on a trip without sacrificing the quality of the lodging, air connections or
car.

The speed with which they can research and offer internet special prices to
their clients allows them to do it at a seemingly ridiculous low price ($25 for
air, $15 for hotel and $10 for car) which is more than offset by the savings on
a typical trip, ergo Free.

In fact, their policy is that if they cannot offer a savings on the hotel and
car portion of your trip, there is no fee for booking them (a guarantee that
they seldom need to make good on).

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There is no membership fee (yet) and all the bookings are
done by retired business travelers so they know what a corporate traveler wants
and in many instances can provide personal insights when traveling to new
locations. Check out their web site: http://www.myinhousetravel.com