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You are welcome to visit this site for some free tips and techniques
www.keithdavey.info

You have the classic marketing problem. Here are some suggestions:

Define who your customers are - is there a list anywhere? What are their typical concerns and problems? Don't just consider what you intend to provide, go beyond that. Consider all kinds of pet related problems.

Next, you need some bait to lure the customer to you. You could offer some free pet care advice, but I like addressing a problem even better. Is that some threat to the pet population that pet owners should know about? Give them a reason to visit your website.

At the website you need to cature who is visiting. In Internet lingo, you need a capture website (aka gateway, squeeze page). Behind that you need an autoresponder that will (1) provide the promised information and (2) build a list of customers that you will stay in contact with - providing useful tips on pet care.

The capture website (the bread and butter of Internet marketing) requires the visitor to sign up (subscribe) to your email service.

In so far to what free information you provide, just about any book on pet care would be good starting place. Talking with Vets could provide additional helpful information that you can be pretty sure your competition is not providing. The key is staying in touch, but not over doing it. One or two emails a month is probably all you need.

Make sure your website is registered with at least Google: http:/www.google.com/addurl/

If some of this made sense, then consider taking a free online training course at GrayFoxConsulting.Net. While it is directed to those interested in MLM, the model could easily be used in other businesses.

Best of luck.

Gray Fox

You obviously do this because you must love animals. But as someone said earlier, we are in a recession. So you might have to work a little harder or go for quality vs. qty when it comes to your advertising. Not sure what your paying for advertising, website, but if it's alot, I agree with someone who mentioned that may not be necessary at this point to spend your money there. You truly provide a "local" service. I would suggest meeting people, door to door if you have to or take your postcards/business cards down to your local grocery store or PETSCO parking lot or in an area you would like to service, where people can meet and build a rapport with you, bring your own well behaved pet. Pets are like children to people, would you trust your child to a stranger, someone you never met before? No, you wouldn't. Think like the consumer. What would it take for you to trust your child or pet with someone. Your answers are there. But I do suggest the one on one for a business like this, for now, then referrals will come.