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6 Replies Last post: Oct 20, 2008 3:42 AM by colorcards

Help me select a business name from these two names

Jan 4, 2009 6:58 PM

Click to view RealDeal's profile Professional RealDeal 3 posts since
Jan 4, 2009
Hi,

I'm going to start an interactive marketing business offering servcies such as web development, internet marketing/SEO and similar services. I have shortlisted 2 names for this business and have dot com domains as well. Please help me decide which name out of these two is more appealing to you for this particular type of business:

Teh names are:
(1) Net Cadence
(2) Vertical Drive

Which one do you vote for and why?
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Click to view LUCKIEST's profile SCORE LUCKIEST 7,935 posts since
Aug 6, 2007
1. Re: Help me select a business name from these two names Jan 4, 2009 7:09 PM
in response to: RealDeal
select a business name

Vertical Drive
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Click to view RealDeal's profile Professional RealDeal 3 posts since
Jan 4, 2009
2. Re: Help me select a business name from these two names Jan 4, 2009 9:37 PM
in response to: nilads
BIG THANKS to Luckiest and Nilads for their feedback. I need about 15-20 more people to give thier feedback so PLEASE MAKE YOUR VOTE!

Nilads: I'll try to post my new website here for you. But in the mean time, have a look at my personla portfolio website at www.AamirMehta.com
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Click to view SCCAlive's profile Professional SCCAlive 4 posts since
Jan 4, 2009
3. Re: Help me select a business name from these two names Jan 4, 2009 10:02 PM
in response to: RealDeal

Two very creative names!!
I vote for #2 Vertical Drive. Many people are visual when they are reading. When you say each of these names out loud and picture the first thing to come to mind one gives you a horizontal image and one a vertical image. I personally would like to choose a marketing business that will take me straight to the top. Vertical Drive has more strong vowel sounds therefor it sounds more aggressive. It is also very catchy and uncommon.

Good Luck!

HW

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Click to view dwrunner's profile Professional dwrunner 7 posts since
Jan 4, 2009
4. Re: Help me select a business name from these two names Jan 4, 2009 10:07 PM
in response to: RealDeal
I like Vertical Drive because it conveys what I think you are planning with SEO, namely "driving" targeted leads to your customers' landing pages. Good luck!
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Click to view Lighthouse24's profile Mogul Lighthouse24 2,396 posts since
Oct 10, 2007
5. Re: Help me select a business name from these two names Jan 4, 2009 11:56 PM
in response to: RealDeal
I'd concur with the consensus so far that Vertical Drive has more instant "appeal," however . . .

Which one is more consistent with your mission, vision, and competitive position? For example, Vertical Drive creates a sort of "push upward" vision that people may readily associate with most web development, internet marketing, and SEO enterprises -- but is that the approach YOUR business is taking? What if your plan is to position yourself differently and create an image in the customer's mind of a quick, steady, constant, dependable, rhythmic, and harmonious approach to on-line business solutions? Net Cadence would reflect that much better in my view. Ultimately, the name you choose should help communicate who you are.
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Click to view OccasionsByJC's profile Professional OccasionsByJC 5 posts since
Jan 4, 2009
6. Re: Help me select a business name from these two names Jan 5, 2009 12:02 AM
in response to: RealDeal
I like Vertical Drive...It is catchy...Good luck in your business. i pray that you have all the success that you could ever imagine. Please check out my websites www.occasionsbyjc.com and www.jccateringco.com sign the guess book and let me know what you think. And if you ever need our services please feel free to contact us for a 30 minute free consultation.
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Click to view playaction's profile Authority playaction 11 posts since
Dec 17, 2008
7. Re: Help me select a business name from these two names Jan 5, 2009 12:34 AM
in response to: RealDeal
I like Net Cadence. It's catchy. Verticle drive is cool too, but almost like a movie :)
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Click to view j.lynn's profile Professional j.lynn 2 posts since
Jan 6, 2009
8. Re: Help me select a business name from these two names Jan 6, 2009 2:04 AM
in response to: RealDeal
I say Vertical Drive for sure, honestly I dont know what Cadence is so I figure others may not as well.
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Click to view BrassJmes's profile Mogul BrassJmes 35 posts since
Dec 8, 2008
9. Re: Help me select a business name from these two names Jan 6, 2009 3:20 AM
in response to: j.lynn
Vertical Drive indeed sounds better. and it kinda drives the point home :-)

Jmes
http://www.lookuppage.com/users/jamesbrass
brassjmes@gmail.com
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Click to view RealDeal's profile Professional RealDeal 3 posts since
Jan 4, 2009
10. Re: Help me select a business name from these two names Jan 6, 2009 9:38 AM
in response to: Lighthouse24
I was about to select Vertical Drive with the overwhelming majority votes it got, but a thoughtful feedback from Lighthouse 24 got me thinking again. Net Cadence has been recommended to me by some close associates as well and the positioning perpective of a constant, dependable, harmonious marketing enterprise is indeed valuable. I had the same view of the 2 names - appeal vs depth, and I started leaning towards Net Cadence for that very reason as it seems to have more depth to it. But, the question is what will actually work better with my audience which is small to mid sized businesses. That's why I thought of getting external feedback over here as a simulation of how it may actually play out. From the feedback I am getting here, it seems that that even though Net Cadence may have that depth, Vertical Drive's instant appeal and relevance are getting the votes.

Will it play out this way in real life where people and businesses have more time to consider our proposals? Will the instant appeal factor have that much staying power? Or will factors such as name recall, feel, easy to grasp (especially over the phone) factor as well? so, I'm still thinking.

Would love to hear if you have any more thoughts.
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Click to view caffeinated's profile Mogul caffeinated 176 posts since
Apr 29, 2008
11. Re: Help me select a business name from these two names Jan 6, 2009 9:49 AM
in response to: RealDeal
Hi RealDeal and welcome to the SBOC!

Vertical Drive is my vote. It sounds so actionable.

Best of luck,
caffeinated
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Click to view BrassJmes's profile Mogul BrassJmes 35 posts since
Dec 8, 2008
12. Re: Help me select a business name from these two names Jan 6, 2009 10:13 AM
in response to: RealDeal
Will it play out in real life? who knows, only time can tell that.
But I think that the first impression of that name will make it more rememberable, and in a field where you have alot of competition maybe that's a good thing :-)

Jmes
http://www.lookuppage.com/users/jamesbrass
brassjmes@gmail.com
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Click to view PETCOOLUSA's profile Authority PETCOOLUSA 12 posts since
Jan 6, 2009
13. Re: Help me select a business name from these two names Jan 6, 2009 2:53 PM
in response to: RealDeal

VERTICAL DRIVE is a better name
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Click to view ProSidian's profile Professional ProSidian 4 posts since
Dec 22, 2008
14. Re: Help me select a business name from these two names Jan 6, 2009 3:28 PM
in response to: RealDeal
Net Cadence would be my choice. Alternatively you can visit a site called "Name This" http://namethis.com/ which seems to be an inexpensive way to figure our an appropriate name for your business.

Once you are up and running look into my firm ProSidian Consulting to assist you with Risk & Energy Management, Compliance, Business Process Improvement, Project Management, and Executive Search.

Although we focus primarily on the Energy Industry (Oil & Gas / Power & Utilities), other industries of focus include Automotive, Banking & Financial Services, Consumer Products, Manufacturing, Pharmaceuticals, Real Estate (includes Construction, Hospitality & Leisure), Telecommunications, Government, and Military Organizations.

See the website www.prosidianconsulting.com for more details about the firm and the services we offer as well.


Risk Management | Energy Management | Compliance | Business Process Improvement | Project Management | Executive Search


Consulting


www.prosidianconsulting.com

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